Teri Carden, creator of Non Dues-a-Palooza, understands the power of video for events. That’s why she incorporated authentic video content into her event promotion strategy, recording dozens of personal video messages and co-creating dozens more videos with sponsors, speakers and attendees - in just 4 weeks and for a fraction of the cost of traditional video production. This powerful content drove click rates up to 281% higher than industry benchmark in emails fueled by Association Briefings, and fueled an average of 266% more engagement on social media, in addition to powering cutting-edge campaigns, like QR codes at check-in encouraging attendees to join the welcome reception.
NACHC uses the Video Kiosk to co-create video content with members who attend their in-person events. By coaching members to share their unique stories, the NACHC team produced more than 110 powerful videos with advocates from around the country in just 3 days.
The American College of Osteopathic Family Physicians (ACOFP) understands the power of member-driven video content for year-round engagement. With Gather Voices, ACOFP executes member-driven content at scale.
Each year, JMP, a division of SAS, hosts an awards ceremony to celebrate internal team members who are excelling in their work. JMP is a global organization with employees to recognize in many time zones and languages. Learn how they created a more engaging, dynamic and inclusive experience.
The Alzheimer’s Association understands the power of people’s voices in inspiring Congress to act. That’s why they made user-generated video from advocates a central tactic in generating support for the ENACT Act. In just 2 weeks, the Alzheimer’s Association co-created 290 videos with advocates nationwide.
Teri Carden, creator of Non Dues-a-Palooza, understands the power of video for events. That’s why she incorporated authentic video content into her event promotion strategy, recording dozens of personal video messages and co-creating dozens more videos with sponsors, speakers and attendees - in just 4 weeks and for a fraction of the cost of traditional video production.
The American Concrete Institute (ACI) is intentional about making sure that their membership community regularly hears from their organization’s president in a series of emails throughout the year. To make the series more engaging and impactful, ACI incorporates authentic video content from the president into each email.
The Association of Fundraising Professionals (AFP) humanized their AFP Icon 2021 promotion strategy with the ICONic Moments campaign. Members of AFP’s Global Board recorded videos sharing their favorite moments from previous AFP ICON conferences.
The Audiovisual and Integrated Experience Association (AVIXA) is committed to creating a more equitable future in the AV industry through a variety of DEI initiatives. That’s why they invited select members to record a video about why they are allies for respecting the pronouns of every individual.
Kidango, an early learning nonprofit, needed to educate staff about the COVID-19 vaccine. To encourage staff to get vaccinated, Kidango launched the #MyShotSnapshot campaign, which featured the real vaccination experiences of people within the organization, including the CEO. Kidango gathered more than 20 user-generated video stories from vaccinated team members and quickly published them to a landing page. This authentic video content offered compelling social proof that helped Kidango bring vaccination rates among their 600+ staff to 85%.
The Association of Rehabilitation Nurses (ARN) made peer-to-peer video storytelling a key part of their strategy for encouraging more members to apply for ARN Board positions. Using Video Relationship Management software, ARN collected authentic user-generated video (UGV) content from 100% of their past board members and compiled them into an engaging promotion video. And they did it in just 3 weeks and for a fraction of the cost of hiring an agency. The resulting video earned 269% more video views on YouTube than videos without UGV content and drove a higher board application submission rate.
At the end of their Interprofessional Education course through Rush University, students were asked to reflect upon what they learned from their community health mentor by recording a video or sharing a written piece around how learning what matters most to older adults leads to better care. 54% of students opted to record a video vs. sharing a written reflection. The powerful video reflections helped assess the students' understanding of an age-friendly health system and gave Rush authentic and valuable content that they published on their Schaalman Senior Voices website to further educate the larger Chicago community and advocate for the needs of older adults.
When the American Association of Collegiate Registrars and Admissions Officers (AACRAO) shifted their annual event to a virtual experience, they needed innovative ways to drive engagement. By incorporating pre-recorded video content into their event promotion, welcome session, and awards ceremony, they did just that. In fact, Alex Lojko, Associate Director of Membership and Awards, said: “whether our future events are in-person or virtual, this pre-recorded method for our awards ceremony took us to the next level.”
The Retail Solutions Providers Association (RSPA) understands that incorporating video into their strategy is critical to their success. After achieving great results with several video campaigns, they expanded their use of video to support their Continuing Education objectives. In order to drive awareness and registration for their new online EXCELerate Learning Platform, the RSPA created segmented promotional emails that incorporated user-generated videos targeted to each segment’s needs and achieved a 71% higher click rate compared to industry benchmark.
The Society of Interventional Radiology (SIR) had big plans to unveil their brand new SIR Guidelines Mobile App at their annual event. But, when the event was transitioned to a fully virtual experience, the team knew they needed innovative ways to cut through the noise in the crowded digital space and drive real excitement. By showcasing authentic user-generated video content from members of their software development team, SIR improved their average social media engagement rates by 220%!
When the American Pharmacists Association (APhA)’s annual event was transitioned to a virtual experience, they knew they needed to find innovative ways to invite their community to join the conversation. By using real user-generated video content from members, staff, sponsors, and industry thought-leaders, APhA delivered a high-value and incredibly unique virtual experience. From promotional content to recognition to opening and closing ceremony celebrations, APhA delivered authentic engagement with video.
At the National Comprehensive Cancer Network’s annual conference, members are invited to share their expertise and learn from one another in the Poster Exhibition Hall. When they transitioned to a fully virtual event, NCCN knew they needed a way to create this engaging, high-value experience online. And, with Gather Voices, they did just that. In just 4 weeks, more than 60 video presentations from authors located across the country were gathered, edited, and shared in the Virtual Poster Exhibition Hall.
To impress their Limited Partners (LPs) at their annual meetings, MATH Venture Partners and New Stack Ventures needed to get beyond the logos and bring their portfolio companies to life. Gather Voices’ Video Relationship Management software empowered both venture capital (VC) firms to co-create compelling video stories with the founders of their portfolio companies that demonstrated how the firms helped them navigate challenges. MATH collected 89 videos in less than 3 weeks. New Stack collected 81 videos in one week! The resulting video compilations were the highlight of their annual events.
Kendal at Oberlin (KaO) is a Life Plan Community for older adults. To celebrate the 2020 holidays safely during COVID-19, the team needed creative ways to help residents stay connected to their loved ones. Gather Voices’ software solution empowered the KaO team to simply and quickly gather, edit, and share more than 250 video greetings from loved ones across the country. The videos not only fostered joy and connection among residents but also offered healing effects to those suffering from memory loss in a time of isolation.
When the National Association of College Auxiliary Services (NACAS) reimagined their annual conference to a virtual experience, they needed to drive attendance, boost engagement, and celebrate member achievement. And, with a marketing team of one and just six weeks until the event, they needed a simple and fast solution. With Gather Voices, NACAS leveraged the power of user-generated video to create 80% more social media engagement and achieve a 62% increase in registrations year-over-year.
The Alliance for Safety and Justice (ASJ) centered the voices and experiences of crime survivors across the country for their bipartisan Heal the Vote campaign. Using Gather Voices’ Video Relationship Management (VRM) software, ASJ collected and shared more than 132 authentic video stories from the people at the heart of their mission quickly and affordably. And the results were powerful. The video stories were viewed 10,000 times and 4,000 people took the #HealTheVote pledge.
To support their client’s virtual summit, NTT Cloud Communications needed to produce video presentations from medical experts across the country. The global pandemic meant that traditional video production, which is expensive and slow, wasn’t an option. The team needed a solution that would enable them to safely and quickly collect, edit, and publish high-quality videos and Gather Voices’ Video Relationship Management (VRM) software delivered. Over the course of two weeks, 80 high-quality video presentations were produced, driving a 4x return on investment.
For the first time, the American Society of Transplant Surgeons (ASTS)’s 21st annual State of the Art Winter Symposium was presented as a virtual event. To maximize attendance, ASTS incorporated user-generated video into their marketing strategy. By optimizing their event invitation email with a simple and authentic video from the Chair of the Winter Symposium Planning Committee, ASTS achieved higher open and click rates, increased attendance 6% year-over-year, and delivered a 7.5x return on investment.
When their 19th annual gala, Uncharted, was transitioned to a virtual experience, Toigo Foundation needed a safe way to foster meaningful engagement between sponsors, fellows, and attendees. They understood the power of video storytelling for fostering connections, but needed a simple and affordable way to gather video content from their global audience. Using Gather Voices, the team was able to offer their sponsors, fellows, and alumni a simple and highly valuable way to share their organizations’ messages and learn more about the people in attendance at the event.
Bringing executives together for engaging, productive networking is at the heart of the Exhibition and Convention Executives Forum (ECEF). When the pandemic hit, the Lippman Connects team knew they needed to provide opportunities for ECEF attendees, sponsors, and speakers to connect virtually. Sam Lippman, President of Lippman Connects, said “I can’t think of a more efficient way to introduce 200 or more executives to each other than through the Gather Voices solution.”
Groundwork Ohio needed to encourage more high-quality, diverse applications for the second year of their Early Childhood Leadership Fellowship. They knew that video testimonials from their current fellows would give them the social proof they needed to secure valuable applications, despite economic challenges caused by COVID-19. But with the deadline just 4 weeks away and the fellows spread out across the state, they needed a solution to collect, edit, and publish videos with incredible speed.
SickKids Foundation’s annual fundraising event, ‘GetLoud’, was transitioned to a month-long virtual campaign in response to COVID-19. The team needed simple and safe ways to engage fundraisers in a digital environment. Using Gather Voices’ Video Relationship Management (VRM) software, the team collected over 120 video stories from sponsors, fundraisers, supporters, and ambassadors, which helped them exceed their goal for registered fundraisers and generate more than 1.6M in donations.
Gather Voices collected responses from CRN members reflecting on DSHEA's 25th Anniversary. Members shared stories of where they were at the founding of DSHEA and ideas about their industry's past, present, and future. Using the Gather Voices video solution, CRN edited response videos into a montage that was both a humorous and heartwarming tribute to the DSHEA's FDA significance and the supplement's accomplishments within the industry over the last 25 years.
Experience Columbus gathered stories from individuals at the PCMA conference speaking to the importance of workplace equity. "The Columbus Women's Commission was established to unite our local community in solving this inequity." The pledge collected 140 signatures promising to address pay inequities in their conferences. Using the Gather Voices video solution, Experience Columbus turned videos into a promotional montage showcasing the value of their equity pledge and announcing Columbus as the hosting city of the next PCMA conference in 2023.
GreaterGood's "Girls Voices at Home" campaign promotes togetherness and spreads hope during difficult times. They used Gather Voices to create an international community for participants, who shared inspiring messages during the COVID-19 health crisis.
Through their international nurse scholarship, APHON offers nurses in developing nations financial assistance to attend the APHON annual conference in New York. They used Gather Voices to collect 100+ video responses, empowering nurses to express how attending would greatly benefit their knowledge and career.
Each year the ASTS president’s dinner occurs during their summer conference where employees share stories and jokes about their current president. Since ASTS was unable to meet in person this year, they used Gather Voices to create a virtual collection of heartfelt messages.
The International Facility Management Association collected heartfelt messages thanking Facility Managers across the globe in honor and celebration of World FM Day. Facility Managers are essential workers, deserving to be recognized and appreciated by their peers and colleagues. The use of Gather Voices evoked a mass of positive video responses from their members proving to be a pleasant surprise during challenging times.
University of Miami School of Communications launched “All of Us” to connect students, alumni and faculty in this time of COVID-19. Powered by Gather Voices, Miami was able to collect videos from all over the world. Students and alumni were able to virtually break their isolation with video. Rather than just a one-off Zoom meeting, participants made videos on their own time. The site has led to a strong sense of community and signals to prospective students that U Miami is a community that cares.
The de Beaumont Foundation is dedicated strengthening public health through community work. When COVID-19 hit, they created #WhyPublicHealthMatters to share stories from public health professionals working on the front line. They collected 97 videos in under a month — and they're still receiving new videos!
Advanced Solutions International (ASi) is a leader in association management systems. In response to the COVID-19 outbreak, they made a bold pivot to a full virtual conference. ASi realized that pre-recorded content was essential to having a high-quality event, and they used Gather Voices to make it happen — they drove more participation in their virtual event than for their in-person conference.
Marketing Land is the leading digital daily publication for the marketing industry. As video content comes to dominate online, Marketing Land knows that video is essential to keeping and growing their audience. They used Gather Voices to collect insights and predictions from leading digital marketers across North America.
Since 1982, the Ounce has pursued a single goal: that all children living in America have access to early childhood education. By collecting videos from their advocates, the Ounce is able to create social proof that gets more supporters to participate.
With over 3.8 million members, Sierra Club understands that their strength comes from their passionate advocates. By capturing these advocates on video, Sierra Club is able to catalyze more action and signal to lawmakers that they aren't simply an organization, they are a movement.
As the hub for the Chicagoland association industry, Association Forum hosts over a thousand association professionals at their annual meeting. For the Holiday Showcase, they tried a new tool for collecting video — the Gather Voices video solution. The result: Association Forum created over a dozen new member videos. In minutes, they captioned videos and shared them online.
The Emergency Nurses Association (ENA) is dedicated to advancing excellence in emergency nursing. Member contribution is one of their core values — and for their 2019 annual meeting, they used Gather Voices to collect 70+ member video stories. ENA is using these videos to support a full year of member engagement.
The League of American Orchestras used Gather Voices to collect personal stories from their members in support of League Giving Day. Using these videos to generate a month-long awareness campaign, the League beat their goal of raising $75,000 in a single day.
Boys & Girls Clubs of Central Florida utilized the GV-One platform to have their club members help personally thank sponsors who helped provide resources and support to their clubs.
Unleash the power of real voices from your community and deliver 10X more video — see how it’s done when you request a demo today!