Video Case Studies for Virtual Events, Member Engagement, and More

ASAE

Associations

ASAE Chooses Gather Voices to Power Member Engagement

ASAE is THE organization for association professionals, with more than 47,000 members. Knowing video content is key to member engagement, ASAE works with Gather Voices.

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Cvent

Events

Cvent Chooses Gather Voices for Event Marketing and Year-Round Engagement

Cvent, the leader in event technology, chose Gather Voices to promote Cvent CONNECT and to gather content for year-round engagement.

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National Association of Community Health Centers

NACHC Coached 112 Advocates to Create Powerful Videos in Just 3 Days

NACHC uses the Video Kiosk to co-create video content with members who attend their in-person events. By coaching members to share their unique stories, the NACHC team produced more than 110 powerful videos with advocates from around the country in just 3 days.

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American College of Osteopathic Family Physicians

ACOFP Produces Member-Driven Video at Scale: 300 Videos in 2 Years

The American College of Osteopathic Family Physicians (ACOFP) understands the power of member-driven video content for year-round engagement. With Gather Voices, ACOFP executes member-driven content at scale.

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JMP Statistical Discovery, a SAS Company

Events

JMP Co-Created an Engaging Global Awards Ceremony with Video

Each year, JMP, a division of SAS, hosts an awards ceremony to celebrate internal team members who are excelling in their work. JMP is a global organization with employees to recognize in many time zones and languages. Learn how they created a more engaging, dynamic and inclusive experience.

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Alzheimer’s Association

Advocacy

Nonprofit

Alzheimer’s Association Co-Created 300+ Videos with Advocates in Just 2 Weeks

The Alzheimer’s Association understands the power of people’s voices in inspiring Congress to act. That’s why they made user-generated video from advocates a central tactic in generating support for the ENACT Act. In just 2 weeks, the Alzheimer’s Association co-created 290 videos with advocates nationwide.

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Non Dues-a-Palooza

Events

Small But Mighty Events Team Fueled Their Events Strategy with Video

Teri Carden, creator of Non Dues-a-Palooza, understands the power of video for events. That’s why she incorporated authentic video content into her event promotion strategy, recording dozens of personal video messages and co-creating dozens more videos with sponsors, speakers and attendees - in just 4 weeks and for a fraction of the cost of traditional video production.

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American Concrete Institute

Member Engagement

ACI Drove 170% Higher Open Rates for their Presidential Email Series with Video

The American Concrete Institute (ACI) is intentional about making sure that their membership community regularly hears from their organization’s president in a series of emails throughout the year. To make the series more engaging and impactful, ACI incorporates authentic video content from the president into each email.

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Association of Fundraising Professionals

Events

AFP Global Board Members Shared Powerful Videos to Promote AFP ICON

The Association of Fundraising Professionals (AFP) humanized their AFP Icon 2021 promotion strategy with the ICONic Moments campaign. Members of AFP’s Global Board recorded videos sharing their favorite moments from previous AFP ICON conferences.

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Audiovisual and Integrated Experience Association

Associations

AVIXA Engaged Their Members to Share the Importance of Respecting Pronouns

The Audiovisual and Integrated Experience Association (AVIXA) is committed to creating a more equitable future in the AV industry through a variety of DEI initiatives. That’s why they invited select members to record a video about why they are allies for respecting the pronouns of every individual.

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Kidango

Healthcare

Nonprofit

Kidango Drove Employee Vaccination Rates By Using Videos as Social Proof

Kidango, an early learning nonprofit, needed to educate staff about the COVID-19 vaccine. To encourage staff to get vaccinated, Kidango launched the #MyShotSnapshot campaign, which featured the real vaccination experiences of people within the organization, including the CEO. Kidango gathered more than 20 user-generated video stories from vaccinated team members and quickly published them to a landing page. This authentic video content offered compelling social proof that helped Kidango bring vaccination rates among their 600+ staff to 85%.

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Association of Rehabilitation Nurses

Healthcare

Associations

ARN Drove 269% More Views for their Board Applications Promo Video with UGV

The Association of Rehabilitation Nurses (ARN) made peer-to-peer video storytelling a key part of their strategy for encouraging more members to apply for ARN Board positions. Using Video Relationship Management software, ARN collected authentic user-generated video (UGV) content from 100% of their past board members and compiled them into an engaging promotion video. And they did it in just 3 weeks and for a fraction of the cost of hiring an agency. The resulting video earned 269% more video views on YouTube than videos without UGV content and drove a higher board application submission rate.

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Rush University

Healthcare

Rush Engaged Over 370 Students By Gathering Powerful Reflection Videos

At the end of their Interprofessional Education course through Rush University, students were asked to reflect upon what they learned from their community health mentor by recording a video or sharing a written piece around how learning what matters most to older adults leads to better care. 54% of students opted to record a video vs. sharing a written reflection. The powerful video reflections helped assess the students' understanding of an age-friendly health system and gave Rush authentic and valuable content that they published on their Schaalman Senior Voices website to further educate the larger Chicago community and advocate for the needs of older adults.

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AACRAO

Events

Associations

AACRAO Delivered Record-High Engagement for Their Award Ceremony with Video

When the American Association of Collegiate Registrars and Admissions Officers (AACRAO) shifted their annual event to a virtual experience, they needed innovative ways to drive engagement. By incorporating pre-recorded video content into their event promotion, welcome session, and awards ceremony, they did just that. In fact, Alex Lojko, Associate Director of Membership and Awards, said: “whether our future events are in-person or virtual, this pre-recorded method for our awards ceremony took us to the next level.”

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Retail Solutions Providers Association

Associations

RSPA Drove 71% Higher Click Rate Using Video Segmentation

The Retail Solutions Providers Association (RSPA) understands that incorporating video into their strategy is critical to their success. After achieving great results with several video campaigns, they expanded their use of video to support their Continuing Education objectives. In order to drive awareness and registration for their new online EXCELerate Learning Platform, the RSPA created segmented promotional emails that incorporated user-generated videos targeted to each segment’s needs and achieved a 71% higher click rate compared to industry benchmark.

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Society of Interventional Radiology

Associations

Events

SIR Drove 220% Higher Social Media Engagement for their Mobile App Launch

The Society of Interventional Radiology (SIR) had big plans to unveil their brand new SIR Guidelines Mobile App at their annual event. But, when the event was transitioned to a fully virtual experience, the team knew they needed innovative ways to cut through the noise in the crowded digital space and drive real excitement. By showcasing authentic user-generated video content from members of their software development team, SIR improved their average social media engagement rates by 220%!

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American Pharmacists Association

Healthcare

Associations

APhA Engaged Their Virtual Event Audience with User-Generated Video

When the American Pharmacists Association (APhA)’s annual event was transitioned to a virtual experience, they knew they needed to find innovative ways to invite their community to join the conversation. By using real user-generated video content from members, staff, sponsors, and industry thought-leaders, APhA delivered a high-value and incredibly unique virtual experience. From promotional content to recognition to opening and closing ceremony celebrations, APhA delivered authentic engagement with video.

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National Comprehensive Cancer Network

Associations

Events

NCCN Produced Virtual Presentation Videos from 44 Authors in Just 4 Weeks

At the National Comprehensive Cancer Network’s annual conference, members are invited to share their expertise and learn from one another in the Poster Exhibition Hall. When they transitioned to a fully virtual event, NCCN knew they needed a way to create this engaging, high-value experience online. And, with Gather Voices, they did just that. In just 4 weeks, more than 60 video presentations from authors located across the country were gathered, edited, and shared in the Virtual Poster Exhibition Hall.

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MATH Venture Partners and New Stack Ventures

Events

Venture Capital Firms Showcase their Portfolio Companies Using Gather Voices

To impress their Limited Partners (LPs) at their annual meetings, MATH Venture Partners and New Stack Ventures needed to get beyond the logos and bring their portfolio companies to life. Gather Voices’ Video Relationship Management software empowered both venture capital (VC) firms to co-create compelling video stories with the founders of their portfolio companies that demonstrated how the firms helped them navigate challenges. MATH collected 89 videos in less than 3 weeks. New Stack collected 81 videos in one week! The resulting video compilations were the highlight of their annual events.

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Kendal at Oberlin

Healthcare

Kendal at Oberlin Kept Their Residents Connected to Loved Ones with Video

Kendal at Oberlin (KaO) is a Life Plan Community for older adults. To celebrate the 2020 holidays safely during COVID-19, the team needed creative ways to help residents stay connected to their loved ones. Gather Voices’ software solution empowered the KaO team to simply and quickly gather, edit, and share more than 250 video greetings from loved ones across the country. The videos not only fostered joy and connection among residents but also offered healing effects to those suffering from memory loss in a time of isolation.

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NACAS

Associations

Events

NACAS Exceeded Their Event Goals with Video Relationship Management Software

When the National Association of College Auxiliary Services (NACAS) reimagined their annual conference to a virtual experience, they needed to drive attendance, boost engagement, and celebrate member achievement. And, with a marketing team of one and just six weeks until the event, they needed a simple and fast solution. With Gather Voices, NACAS leveraged the power of user-generated video to create 80% more social media engagement and achieve a 62% increase in registrations year-over-year.

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Alliance for Safety and Justice

Nonprofit

Events

ASJ Advanced their Mission by Lifting Up the Voices of Crime Survivors

The Alliance for Safety and Justice (ASJ) centered the voices and experiences of crime survivors across the country for their bipartisan Heal the Vote campaign. Using Gather Voices’ Video Relationship Management (VRM) software, ASJ collected and shared more than 132 authentic video stories from the people at the heart of their mission quickly and affordably. And the results were powerful. The video stories were viewed 10,000 times and 4,000 people took the #HealTheVote pledge.

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NTT

Events

NTT Cloud Communications Drove 4x ROI with Video for Their Client’s Event

To support their client’s virtual summit, NTT Cloud Communications needed to produce video presentations from medical experts across the country. The global pandemic meant that traditional video production, which is expensive and slow, wasn’t an option. The team needed a solution that would enable them to safely and quickly collect, edit, and publish high-quality videos and Gather Voices’ Video Relationship Management (VRM) software delivered. Over the course of two weeks, 80 high-quality video presentations were produced, driving a 4x return on investment.

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American Society of Transplant Surgeons

Healthcare

Associations

ASTS Drove a 320% Higher Click-Through Rate Using Video in their Event Emails

For the first time, the American Society of Transplant Surgeons (ASTS)’s 21st annual State of the Art Winter Symposium was presented as a virtual event. To maximize attendance, ASTS incorporated user-generated video into their marketing strategy. By optimizing their event invitation email with a simple and authentic video from the Chair of the Winter Symposium Planning Committee, ASTS achieved higher open and click rates, increased attendance 6% year-over-year, and delivered a 7.5x return on investment.

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Toigo Foundation

Events

Toigo Foundation Used Video to Maximize Sponsor & Attendee Engagement

When their 19th annual gala, Uncharted, was transitioned to a virtual experience, Toigo Foundation needed a safe way to foster meaningful engagement between sponsors, fellows, and attendees. They understood the power of video storytelling for fostering connections, but needed a simple and affordable way to gather video content from their global audience. Using Gather Voices, the team was able to offer their sponsors, fellows, and alumni a simple and highly valuable way to share their organizations’ messages and learn more about the people in attendance at the event.

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Lippman Connects

Associations

Events

ECEF Jump-Started Productive Networking Virtually with Introduction Videos

Bringing executives together for engaging, productive networking is at the heart of the Exhibition and Convention Executives Forum (ECEF). When the pandemic hit, the Lippman Connects team knew they needed to provide opportunities for ECEF attendees, sponsors, and speakers to connect virtually. Sam Lippman, President of Lippman Connects, said “I can’t think of a more efficient way to introduce 200 or more executives to each other than through the Gather Voices solution.”

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Groundwork Ohio

Nonprofit

Groundwork Ohio Engaged High-Quality Applicants with Gather Voices

Groundwork Ohio needed to encourage more high-quality, diverse applications for the second year of their Early Childhood Leadership Fellowship. They knew that video testimonials from their current fellows would give them the social proof they needed to secure valuable applications, despite economic challenges caused by COVID-19. But with the deadline just 4 weeks away and the fellows spread out across the state, they needed a solution to collect, edit, and publish videos with incredible speed.

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SickKids Foundation

Associations

Healthcare

SickKids Engaged and Activated Fundraisers Virtually Using Gather Voices

SickKids Foundation’s annual fundraising event, ‘GetLoud’, was transitioned to a month-long virtual campaign in response to COVID-19. The team needed simple and safe ways to engage fundraisers in a digital environment. Using Gather Voices’ Video Relationship Management (VRM) software, the team collected over 120 video stories from sponsors, fundraisers, supporters, and ambassadors, which helped them exceed their goal for registered fundraisers and generate more than 1.6M in donations.

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Council for Responsible Nutrition

Associations

Healthcare

CRN Celebrates the 25th Anniversary of DSHEA

Gather Voices collected responses from CRN members reflecting on DSHEA's 25th Anniversary. Members shared stories of where they were at the founding of DSHEA and ideas about their industry's past, present, and future. Using the Gather Voices video solution, CRN edited response videos into a montage that was both a humorous and heartwarming tribute to the DSHEA's FDA significance and the supplement's accomplishments within the industry over the last 25 years.

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Experience Columbus

Associations

Events

Gather Voices Helped Experience Columbus Collect Video Testimonials for Their Equity Pledge

Experience Columbus gathered stories from individuals at the PCMA conference speaking to the importance of workplace equity. "The Columbus Women's Commission was established to unite our local community in solving this inequity." The pledge collected 140 signatures promising to address pay inequities in their conferences. Using the Gather Voices video solution, Experience Columbus turned videos into a promotional montage showcasing the value of their equity pledge and announcing Columbus as the hosting city of the next PCMA conference in 2023.

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GreaterGood

Nonprofit

Gather Voices supports GreaterGood in launching "Girls' Voices at Home"

GreaterGood's "Girls Voices at Home" campaign promotes togetherness and spreads hope during difficult times. They used Gather Voices to create an international community for participants, who shared inspiring messages during the COVID-19 health crisis.

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APHON

Associations

Healthcare

The Association of Pediatric Hematology & Oncology Nurses Collected 100+ Scholarship Application Videos

Through their international nurse scholarship, APHON offers nurses in developing nations financial assistance to attend the APHON annual conference in New York. They used Gather Voices to collect 100+ video responses, empowering nurses to express how attending would greatly benefit their knowledge and career.

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ASTS

Associations

Healthcare

The American Society of Transplant Surgeons Used Gather Voices to Collect Videos in Honor of Their President

Each year the ASTS president’s dinner occurs during their summer conference where employees share stories and jokes about their current president. Since ASTS was unable to meet in person this year, they used Gather Voices to create a virtual collection of heartfelt messages.

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IFMA

Associations

Events

IFMA Used Gather Voices to Celebrate World FM Day 2020

The International Facility Management Association collected heartfelt messages thanking Facility Managers across the globe in honor and celebration of World FM Day. Facility Managers are essential workers, deserving to be recognized and appreciated by their peers and colleagues. The use of Gather Voices evoked a mass of positive video responses from their members proving to be a pleasant surprise during challenging times.

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University of Miami

Gather Voices Powers University of Miami Student and Alumni Campaign

University of Miami School of Communications launched “All of Us” to connect students, alumni and faculty in this time of COVID-19. Powered by Gather Voices, Miami was able to collect videos from all over the world. Students and alumni were able to virtually break their isolation with video. Rather than just a one-off Zoom meeting, participants made videos on their own time. The site has led to a strong sense of community and signals to prospective students that U Miami is a community that cares.

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Why Public Health Matters

Healthcare

Nonprofit

The de Beaumont Foundation Collected 97 Videos in One Month for #WhyPublicHealthMatters

The de Beaumont Foundation is dedicated strengthening public health through community work. When COVID-19 hit, they created #WhyPublicHealthMatters to share stories from public health professionals working on the front line. They collected 97 videos in under a month — and they're still receiving new videos!

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Personify

Associations

Events

Gather Voices Helped Personify Transition Their Live Event into a Virtual Success

Personify is a leader in association management systems. In response to the COVID-19 outbreak, they quickly transitioned Personifest to a full virtual conference.

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Advanced Solutions International

Associations

Events

Gather Voices Helped ASi Transform Their Offline Event Into an Online Success

Advanced Solutions International (ASi) is a leader in association management systems. In response to the COVID-19 outbreak, they made a bold pivot to a full virtual conference. ASi realized that pre-recorded content was essential to having a high-quality event, and they used Gather Voices to make it happen — they drove more participation in their virtual event than for their in-person conference.

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Marketing Land

Marketing Land Collected Videos from 23 Experts Who Shared Their 2020 Predictions

Marketing Land is the leading digital daily publication for the marketing industry. As video content comes to dominate online, Marketing Land knows that video is essential to keeping and growing their audience. They used Gather Voices to collect insights and predictions from leading digital marketers across North America.

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The Ounce

The Ounce Collected Dozens of Videos During Their Annual Advocacy Day

Since 1982, the Ounce has pursued a single goal: that all children living in America have access to early childhood education. By collecting videos from their advocates, the Ounce is able to create social proof that gets more supporters to participate.

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Sierra Club

Sierra Club Amplified the Voices of More than 30 Climate Advocates Across the Country

With over 3.8 million members, Sierra Club understands that their strength comes from their passionate advocates. By capturing these advocates on video, Sierra Club is able to catalyze more action and signal to lawmakers that they aren't simply an organization, they are a movement.

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Association Forum Holiday Showcase

Associations

Association Forum Collected Over a Dozen Member Videos in One Day

As the hub for the Chicagoland association industry, Association Forum hosts over a thousand association professionals at their annual meeting. For the Holiday Showcase, they tried a new tool for collecting video — the Gather Voices video solution. The result: Association Forum created over a dozen new member videos. In minutes, they captioned videos and shared them online.

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Emergency Nurses Association

Associations

Events

ENA Collected 70+ Member Videos During Their Annual Conference

The Emergency Nurses Association (ENA) is dedicated to advancing excellence in emergency nursing. Member contribution is one of their core values — and for their 2019 annual meeting, they used Gather Voices to collect 70+ member video stories. ENA is using these videos to support a full year of member engagement.

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Nonprofit Technology Conference (NTC)

Conference Engagement by the Nonprofit Technology Network Association

Using Gather Voices, NTEN highlighted the value of attending NTEN’s 2018 Nonprofit Technology Conference by showcasing stories and experiences from attendees’ own points of view.

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League of American Orchestras: League Giving Day

The League of American Orchestras Raised Over $75,000 in One Day

The League of American Orchestras used Gather Voices to collect personal stories from their members in support of League Giving Day. Using these videos to generate a month-long awareness campaign, the League beat their goal of raising $75,000 in a single day.

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Greater MSP

Greater MSP Raised Up the Voices of Women Engineers

At the Society of Women Engineers Conference, Greater MSP used Gather Voices to highlight the stories of women engineers. They collected 50 videos in two days, created a video library that they can use all year long.

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Waterkeeper Alliance

Events

Waterkeeper United the Stories of Local Chapters

With Gather Voices, Waterkeeper empowered local chapters to capture video stories from their SPLASH events, collecting 35 videos from over dozens of chapters.

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The Resource Alliance — IFC 2018

Associations

Events

Resource Alliance Transformed their Conference Video Strategy

Resource Alliance used Gather Voices to capture video from their members in advance and during their conference. In just a few weeks, they collected videos from over 50 members.

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Boys and Girls Club of Central Florida

Associations

Boys & Girls Clubs of Central Florida Personally Thank Their Sponsors

Boys & Girls Clubs of Central Florida utilized the GV-One platform to have their club members help personally thank sponsors who helped provide resources and support to their clubs.

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Make-A-Wish

Healthcare

Make-A-Wish Used Gather Voices to Tell Their Team's Stories

Gather Voices enabled Make-A-Wish to enlist donors, volunteers, and wish recipients from across the country to create videos to spread the word about this effective and heart-warming organization’s work.

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Cvent Chooses Gather Voices for Event Marketing and Year-Round Engagement

ASAE Chooses Gather Voices to Power Member Engagement

Cvent Chooses Gather Voices for Event Marketing and Year-Round Engagement

NACHC Coached 112 Advocates to Create Powerful Videos in Just 3 Days

ACOFP Produces Member-Driven Video at Scale: 300 Videos in 2 Years

JMP Co-Created an Engaging Global Awards Ceremony with Video

Alzheimer’s Association Co-Created 300+ Videos with Advocates in Just 2 Weeks

Small But Mighty Events Team Fueled Their Events Strategy with Video

ACI Drove 170% Higher Open Rates for their Presidential Email Series with Video

AFP Global Board Members Shared Powerful Videos to Promote AFP ICON

AVIXA Engaged Their Members to Share the Importance of Respecting Pronouns

Kidango Drove Employee Vaccination Rates By Using Videos as Social Proof

ARN Drove 269% More Views for their Board Applications Promo Video with UGV

Rush Engaged Over 370 Students By Gathering Powerful Reflection Videos

AACRAO Delivered Record-High Engagement for Their Award Ceremony with Video

RSPA Drove 71% Higher Click Rate Using Video Segmentation

SIR Drove 220% Higher Social Media Engagement for their Mobile App Launch

APhA Engaged Their Virtual Event Audience with User-Generated Video

NCCN Produced Virtual Presentation Videos from 44 Authors in Just 4 Weeks

Venture Capital Firms Showcase their Portfolio Companies Using Gather Voices

Kendal at Oberlin Kept Their Residents Connected to Loved Ones with Video

NACAS Exceeded Their Event Goals with Video Relationship Management Software

ASJ Advanced their Mission by Lifting Up the Voices of Crime Survivors

NTT Cloud Communications Drove 4x ROI with Video for Their Client’s Event

ASTS Drove a 320% Higher Click-Through Rate Using Video in their Event Emails

Toigo Foundation Used Video to Maximize Sponsor & Attendee Engagement

ECEF Jump-Started Productive Networking Virtually with Introduction Videos

Groundwork Ohio Engaged High-Quality Applicants with Gather Voices

SickKids Engaged and Activated Fundraisers Virtually Using Gather Voices

CRN Celebrates the 25th Anniversary of DSHEA

Gather Voices Helped Experience Columbus Collect Video Testimonials for Their Equity Pledge

Gather Voices supports GreaterGood in launching "Girls' Voices at Home"

The Association of Pediatric Hematology & Oncology Nurses Collected 100+ Scholarship Application Videos

The American Society of Transplant Surgeons Used Gather Voices to Collect Videos in Honor of Their President

IFMA Used Gather Voices to Celebrate World FM Day 2020

Gather Voices Powers University of Miami Student and Alumni Campaign

The de Beaumont Foundation Collected 97 Videos in One Month for #WhyPublicHealthMatters

Gather Voices Helped Personify Transition Their Live Event into a Virtual Success

Gather Voices Helped ASi Transform Their Offline Event Into an Online Success

Marketing Land Collected Videos from 23 Experts Who Shared Their 2020 Predictions

The Ounce Collected Dozens of Videos During Their Annual Advocacy Day

Sierra Club Amplified the Voices of More than 30 Climate Advocates Across the Country

Association Forum Collected Over a Dozen Member Videos in One Day

ENA Collected 70+ Member Videos During Their Annual Conference

Conference Engagement by the Nonprofit Technology Network Association

The League of American Orchestras Raised Over $75,000 in One Day

Greater MSP Raised Up the Voices of Women Engineers

Waterkeeper United the Stories of Local Chapters

Resource Alliance Transformed their Conference Video Strategy

Boys & Girls Clubs of Central Florida Personally Thank Their Sponsors

Make-A-Wish Used Gather Voices to Tell Their Team's Stories

Create more engaging content with Gather Voices