Groundwork Ohio Engaged High-Quality Applicants with Gather Voices

Groundwork Ohio needed to encourage more high-quality, diverse applications for the second year of their Early Childhood Leadership Fellowship. They knew that video testimonials from their current fellows would give them the social proof they needed to secure valuable applications, despite economic challenges caused by COVID-19. But with the deadline just 4 weeks away and the fellows spread out across the state, they needed a solution to collect, edit, and publish videos with incredible speed.

10/22/2020 @ 1PM CT

Return on Engagement

Video in email, social, and web drove 30% more unique page views and helped them exceed their application goal by 11%.

Diversity

Testimonials collected from their current fellowship drove a 17% lift in applications from diverse applicants.

Simplicity

Using VRM software to collect, edit, & publish videos led to cost savings of $5,000 vs. traditional video production.

Return on Engagement

Video in email, social, and web drove 30% more unique page views and helped them exceed their application goal by 11%.

Diversity

Testimonials collected from their current fellowship drove a 17% lift in applications from diverse applicants.

Simplicity

Using VRM software to collect, edit, & publish videos led to cost savings of $5,000 vs. traditional video production.

Groundwork Ohio Published Revenue-Driving Content Quickly

Before Gather Voices

Before Gather Voices, Groundwork Ohio knew that their current fellowship had powerful stories that would help them secure applicants for their 2021 Fellowship program. But, the fellows were located across the state and had very busy schedules.

Using Gather Voices

Gather Voices’ Video Relationship Management software enabled the Groundwork Ohio team to:

  • Quickly, affordably, and easily collect, edit, and publish the user-generated content in just four weeks
  • Achieve applicant diversity goals for both gender and race by raising up the voices of their current fellows who represent a diverse audience
  • Achieve revenue-based outcomes, including more applicants, tuition, and cost savings vs. traditional video production
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Create more engaging content with Gather Voices

Unleash the power of real voices from your community and deliver 10X more video — see how it’s done when you request a demo today!

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