Groundwork Ohio needed to encourage more high-quality, diverse applications for the second year of their Early Childhood Leadership Fellowship. They knew that video testimonials from their current fellows would give them the social proof they needed to secure valuable applications, despite economic challenges caused by COVID-19. But with the deadline just 4 weeks away and the fellows spread out across the state, they needed a solution to collect, edit, and publish videos with incredible speed.
Video in email, social, and web drove 30% more unique page views and helped them exceed their application goal by 11%.
Testimonials collected from their current fellowship drove a 17% lift in applications from diverse applicants.
Using VRM software to collect, edit, & publish videos led to cost savings of $5,000 vs. traditional video production.
Video in email, social, and web drove 30% more unique page views and helped them exceed their application goal by 11%.
Testimonials collected from their current fellowship drove a 17% lift in applications from diverse applicants.
Using VRM software to collect, edit, & publish videos led to cost savings of $5,000 vs. traditional video production.
Before Gather Voices
Before Gather Voices, Groundwork Ohio knew that their current fellowship had powerful stories that would help them secure applicants for their 2021 Fellowship program. But, the fellows were located across the state and had very busy schedules.
Using Gather Voices
Gather Voices’ Video Relationship Management software enabled the Groundwork Ohio team to:
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