APhA Engaged Their Virtual Event Audience with User-Generated Video

When the American Pharmacists Association (APhA)’s annual event was transitioned to a virtual experience, they knew they needed to find innovative ways to invite their community to join the conversation. By using real user-generated video content from members, staff, sponsors, and industry thought-leaders, APhA delivered a high-value and incredibly unique virtual experience. From promotional content to recognition to opening and closing ceremony celebrations, APhA delivered authentic engagement with video.

10/22/2020 @ 1PM CT

Return on Engagement

The videos drove engagement before, during, and after the event, with one video from an influential community member receiving more than 1,000 views

Accessibility

APhA members were able to easily share their video stories despite their busy COVID-19 workloads by recording at home using their own personal devices

Simplicity

In just 4 weeks, 77 user-generated videos were gathered, edited, and shared for an estimated savings of $22,700 compared to hiring a production agency

Return on Engagement

The videos drove engagement before, during, and after the event, with one video from an influential community member receiving more than 1,000 views

Accessibility

APhA members were able to easily share their video stories despite their busy COVID-19 workloads by recording at home using their own personal devices

Simplicity

In just 4 weeks, 77 user-generated videos were gathered, edited, and shared for an estimated savings of $22,700 compared to hiring a production agency

APhA Drove Engagement at their Event Using Real Video Stories

Before Gather Voices

APhA needed a way to engage and delight the attendees of APhA2021, which was transitioned from an in-person event to a virtual experience.

Using Gather Voices

Gather Voices’ Video Relationship Management (VRM) software enabled APhA to:

  • Showcase the authentic story of Camille Schrier (PharmD student, APhA-ASP member, and Miss America 2020) to generate excitement
  • Co-create a “silver lining moments” montage that was played during the live event and highlighted the COVID-19 experiences of APhA members, creating real engagement that extended beyond the event
  • Produce an International Welcome Video montage to greet attendees in multiple languages
  • Raise up the voices of the APhA community, from the CEO to the member, by collecting more than 75 user-generated videos
iPhone Image of APhA's Annual Event

Create more engaging content with Gather Voices

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