The Association of Clinical Research Professionals (ACRP) harnessed the power of authentic short format videos created by and promoted by their speakers across social media to drive excitement and engagement for their 2024 annual conference. This contributed to a significant uptick in event registrations. Using Gather Voices ACRP's speakers were not only able to easily create these videos, they also received an edited version with the ability to share out on social media which expanded their reach and fostered a deeper connection with their audience, culminating in over 30,000 video views and a 12% increase in registrations.
Direct interaction with speakers increased attendee anticipation and engagement.
The platform's ease of use allowed speakers nationwide to contribute, breaking geographical barriers.
The intuitive nature of Gather Voices facilitated high-volume, quality video content production.
Direct interaction with speakers increased attendee anticipation and engagement.
The platform's ease of use allowed speakers nationwide to contribute, breaking geographical barriers.
The intuitive nature of Gather Voices facilitated high-volume, quality video content production.
Previously, ACRP relied solely on owned channels like membership emails and social media to promote their annual conference, limiting their reach to existing followers and members.
While effective with their current audiences it limited their ability to reach new eyes, ears and potential attendees to help grow attendance at their event.
Using Gather Voices, ACRP was able to:
