Advanced Solutions International (ASi), maker of the iMIS software, is a leader in association management systems. In response to the COVID-19 outbreak, they made a bold pivot to a full virtual conference. ASi realized that pre-recorded content was essential to having a high-quality event, and they used Gather Voices to make it happen — this drove more participation for their virtual event while increasing loyalty and overall satisfaction.
By turning attendees into video content creators, ASi drove more audience participation than at their typical in-person conference
ASi asked attendees to make videos where they shared insights about their work — so that everyone could learn from the community
ASi collected thank you videos from their award winners, playing these throughout the conference to build momentum and energy
For organizations hosting virtual conferences, audience engagement is a critical concern. ASi realized that a day-long webinar would be boring — they knew that they needed pre-recorded video content.Using Gather Voices, they gathered content from attendees, turning their community into co-creators. This drove more participation for their virtual event that for a typical in-person conference.Here’s how ASi used Gather Voices for their virtual conference program: