When senior executives invest in premium networking, making them walk into a cold room of strangers is a massive missed opportunity. Lippman Connects knew the true value of their Exhibition and Convention Executives Forum (ECEF) depended on attendees making hyper-targeted, high-quality connections. But they lacked a scalable, cost-effective way to facilitate introductions before the event kicked off. Using Gather Voices, Lippman Connects deployed an automated pre-event video introduction campaign. Attendees, speakers, and sponsors easily recorded and shared self-introductions, instantly building community. The result? Phenomenal engagement that allowed executives to arrive ready to do business, completely transforming the event's networking ROI without straining the event team.
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More than 70% of registered ECEF attendees submitted self-introduction videos before arriving, ensuring participants knew exactly who they needed to meet before setting foot on site.
The interactive gallery drew massive traffic before, during, and after the event, maximizing the lifespan of the event's networking value.
What worked for ECEF became a repeatable pre-event engagement framework. Lippman Connects has since expanded the program across multiple event types, collecting 250+ videos without adding a single dollar of production overhead.
More than 70% of registered ECEF attendees submitted self-introduction videos before arriving, ensuring participants knew exactly who they needed to meet before setting foot on site.
The interactive gallery drew massive traffic before, during, and after the event, maximizing the lifespan of the event's networking value.
What worked for ECEF became a repeatable pre-event engagement framework. Lippman Connects has since expanded the program across multiple event types, collecting 250+ videos without adding a single dollar of production overhead.
The Challenge
Lippman Connects runs ECEF as a best-in-class forum for leaders in the exhibitions and conventions industry. The value of the event lies in the quality of the connections made. But walking into a room of 200 executives cold, with limited time and a packed agenda, can make meaningful networking harder than it should be.
The Gather Voices Solution
Lippman Connects used Gather Voices to build a pre-event video introduction experience that gave every ECEF attendee a running start.
By empowering attendees to break the ice weeks in advance through Gather Voices, Lippman Connects leveled up their networking to a strategic, high-ROI community experience. The greatest value? This isn’t a one-off success.
It’s a proven, scalable pre-event engagement engine that Lippman Connects now leverages across their event portfolio to guarantee premium attendee satisfaction without adding a dime in production overhead.
Sam Lippman, President of Lippman Connects, said “I can’t think of a more efficient way to introduce 200 or more executives to each other than through the Gather Voices solution.”
