The Association of Fundraising Professionals (AFP) humanized their AFP Icon 2021 promotion strategy with the ICONic Moments campaign. Members of AFP’s Global Board recorded videos sharing their favorite moments from previous AFP ICON conferences. And, they did it on their own schedule, from their own homes, and using their own computers, enabling board members from around the globe to share their stories. The authentic video content resonated, helping AFP exceed its attendance goals by 18%.
Videos were collected from diverse board members around the globe, without any of the travel expenses associated with traditional video production.
A simple link was emailed to board members, inviting them to participate and offering efficient one-to-many coaching through the recording process.
The ICONic Moments videos were shared consistently across email and social channels, helping the team exceed their attendance goals by 18%.
Videos were collected from diverse board members around the globe, without any of the travel expenses associated with traditional video production.
A simple link was emailed to board members, inviting them to participate and offering efficient one-to-many coaching through the recording process.
The ICONic Moments videos were shared consistently across email and social channels, helping the team exceed their attendance goals by 18%.
AFP ICON is the world’s largest conference for fundraising professionals. To maximize event attendance, the AFP team needed simple and efficient ways to humanize their event promotion strategy.
Using Gather Voices’ Video Relationship Management software, AFP engaged their Global Board and:
