AFP Global Board Members Shared Powerful Videos to Promote AFP ICON

The Association of Fundraising Professionals (AFP) humanized their AFP Icon 2021 promotion strategy with the ICONic Moments campaign. Members of AFP’s Global Board recorded videos sharing their favorite moments from previous AFP ICON conferences. And, they did it on their own schedule, from their own homes, and using their own computers, enabling board members from around the globe to share their stories. The authentic video content resonated, helping AFP exceed its attendance goals by 18%.

10/22/2020 @ 1PM CT

Accessibility

Videos were collected from diverse board members around the globe, without any of the travel expenses associated with traditional video production.

Simplicity

A simple link was emailed to board members, inviting them to participate and offering efficient one-to-many coaching through the recording process.

Engagement

The ICONic Moments videos were shared consistently across email and social channels, helping the team exceed their attendance goals by 18%.

Accessibility

Videos were collected from diverse board members around the globe, without any of the travel expenses associated with traditional video production.

Simplicity

A simple link was emailed to board members, inviting them to participate and offering efficient one-to-many coaching through the recording process.

Engagement

The ICONic Moments videos were shared consistently across email and social channels, helping the team exceed their attendance goals by 18%.

AFP Engaged Their Board to Create Impactful Content

AFP ICON is the world’s largest conference for fundraising professionals. To maximize event attendance, the AFP team needed simple and efficient ways to humanize their event promotion strategy.

Using Gather Voices’ Video Relationship Management software, AFP engaged their Global Board and:

  • Made it simple for them to share their favorite moments from previous AFP ICON, generating excitement for the event
  • Secured digital rights from content creators during the video upload process, streamlining the process of publishing the video they gathered
  • Co-created compelling video content that was used to promote event attendance before the event in their email and social channels
iPhone with AFP Icon Promotional Videos

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