ASTS Drove a 320% Higher Click-Through Rate Using Video in their Event Emails

For the first time, the American Society of Transplant Surgeons (ASTS)’s 21st annual State of the Art Winter Symposium was presented as a virtual event. To maximize attendance, ASTS incorporated user-generated video into their marketing strategy. By optimizing their event invitation email with a simple and authentic video from the Chair of the Winter Symposium Planning Committee, ASTS achieved 320% higher click-through rates, increased attendance 6% year-over-year, and delivered a 7.5x return on investment.

10/22/2020 @ 1PM CT

Return on Investment

The incremental revenue associated with their event emails generated a 7.5x ROI and a 6% lift in attendance year-over-year.

Engagement

Through A/B testing, ASTS observed a 3.2x higher click-through rate when they incorporated video in their email marketing plan.

Simplicity

Gather Voices software solutions made video collection, editing, and publishing so simple that a production agency wasn’t needed.

Return on Investment

The incremental revenue associated with their event emails generated a 7.5x ROI and a 6% lift in attendance year-over-year.

Engagement

Through A/B testing, ASTS observed a 3.2x higher click-through rate when they incorporated video in their email marketing plan.

Simplicity

Gather Voices software solutions made video collection, editing, and publishing so simple that a production agency wasn’t needed.

ASTS Kept it Simple with VRM Software and Delivered 7.5x ROI

Before Gather Voices

ASTS’ annual State of the Art Winter Symposium was traditionally held as an in-person event, but it was held as a virtual experience in 2021, due to the impacts of COVID-19. The team needed simple, affordable solutions to generate attendance and engagement virtually.

Using Gather Voices

Using Gather Voices’ VRM software, ASTS collected a video story from the Chair of the Winter Symposium Planning Committee, which they edited and published in their email marketing channel. This simple, turnkey video marketing tactic empowered ASTS to achieve:

  • 3.2x higher click-through rate in their event invitation
  • 6% increase in attendance year-over-year
  • 7.5x return on investment from the incremental revenue associated with improvements in open and click-through rates
  • Estimated savings of $400 compared to traditional video production
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