The Ounce collected dozens of videos during their annual Advocacy Day

Since 1982, the Ounce has pursued a single goal: that all children living in America have access to early childhood education. For their annual Advocacy Day, they used Gather Voices to collect personal video stories from attendees. By collecting videos from their advocates, the Ounce is able to create social proof that gets more supporters to participate in future Advocacy Days.

Authenticity

By collecting personal stories from advocates, the Ounce showed the real impact of their efforts

Efficiency

No need to hire a video crew — one staff member recorded videos in the field using the Gather Voices Video Kiosk

Engagement

No need to hire a video crew — one staff member recorded videos in the field using the Gather Voices Video Kiosk

The Ounce created 10x more videos with Gather Voices

Before Gather Voices

The Ounce only created video for special occasions, working with a video production company

With a high cost per video, their budget only permitted a few videos each year
Due to time and resource constraints, their videos represented a limited range of clients and advocates
Each video required weeks of editing — special event videos were completed long after the event was over

Using Gather Voices

They created dramatically more videos, with more diverse perspectives

Using Gather Voices, they produced dramatically more video for their budget — every event became an opportunity for collecting video
They created more video stories with greater diversity and inclusion of perspectives from clients and advocates
Marketing staff could edit and caption videos in minutes — videos could be shared on the same day they were recorded

Dramatically increase the amount of video that you produce — request a demo of Gather Voices today!

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