Social Proof

They featured real videos from frontline workers, plus a video request from Soledad O'Brien


With Gather Voices, frontline workers recorded video from their own devices — anytime, anywhere


Videos were edited and shared in a matter of days, which led to more and more videos coming in

Using Social Proof and Video Content for Advocacy

Before Gather Voices, the de Beaumont Foundation did not have a method for gathering video content from their community across the country.

Knowing that video is a critical component of modern advocacy campaigns, they decided to make video the focus for launching #WhyPublicHealthMatters

Here's how they did it:

  • They created a webpage for their campaign, starting with a batch of videos recorded via direct outreach
  • They embedded a Gather Voices Video Request on their page, including a call for videos from Soledad O'Brien
  • They did outreach and promotion to drive traffic to the page
  • They quickly edited and shared new videos within days, adding to the momentum and driving more video submissions

Create more engaging content with Gather Voices

Unleash the power of real voices from your community and deliver 10X more video — see how it’s done when you request a demo today!

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