Dedicated to strengthening public health through community-focused initiatives, the de Beaumont Foundation mobilized its network in response to COVID-19 by launching the #WhyPublicHealthMatters campaign. Using Gather Voices, the Foundation empowered public health professionals to share powerful frontline stories—capturing 97 authentic video testimonials in under a month, with new submissions still coming in. This dynamic wave of video content fueled national advocacy and highlighted the critical importance of public health.
.png)
In less than one month, 97 unique stories were gathered from public health professionals and leaders, providing a steady flow of high-impact video content available to meet policy windows and crisis urgency.
Dispersed workers cannot easily participate in traditional video production. Current solutions are complex, require special equipment, or demand too much time. Using Gather Voices, the de Beaumont was able to lay these traditional blockers to rest. Videos were submitted from across the country, featuring voices of real public health workers along with high-profile supporters like Soledad O'Brien, amplifying credibility and campaign momentum.
The fast turnaround—from video capture to sharing—helped keep the campaign relevant and visible, encouraging even more submissions and ongoing engagement.
In less than one month, 97 unique stories were gathered from public health professionals and leaders, providing a steady flow of high-impact video content available to meet policy windows and crisis urgency.
Dispersed workers cannot easily participate in traditional video production. Current solutions are complex, require special equipment, or demand too much time. Using Gather Voices, the de Beaumont was able to lay these traditional blockers to rest. Videos were submitted from across the country, featuring voices of real public health workers along with high-profile supporters like Soledad O'Brien, amplifying credibility and campaign momentum.
The fast turnaround—from video capture to sharing—helped keep the campaign relevant and visible, encouraging even more submissions and ongoing engagement.
The de Beaumont Foundation lacked an efficient way to collect video content from its dispersed national network. Traditional campaign approaches made participation difficult, limiting the ability to capture the breadth and urgency of frontline public health experiences. Video—an essential tool for modern advocacy—was out of reach for large-scale, rapid content generation.
With Gather Voices, the Foundation launched the #WhyPublicHealthMatters campaign with a powerful blend of simplicity and social proof.
How they did it:
Gather Voices removed all technical and logistical barriers, ensuring maximum participation and broad geographic representation. A streamlined workflow for review and publishing kept new, high-quality content flowing within days—maintaining energy, visibility, and campaign momentum.
The de Beaumont Foundation’s #WhyPublicHealthMatters campaign showcases the speed and scalability of Gather Voices for crisis response and time-sensitive advocacy. By removing technical barriers and making it simple for public health professionals to share their stories, the Foundation delivered urgent, credible, and engaging content when it mattered most.
This approach expanded campaign reach, sustained community engagement, and proved the power of authentic storytelling at scale. By transforming its most valuable asset—the community’s voice—into high-volume, high-impact video content, the de Beaumont Foundation drove measurable advocacy and lasting organizational change.
.png)
