The de Beaumont Foundation is dedicated strengthening public health through community work. When COVID-19 hit, they created #WhyPublicHealthMatters to share stories from public health professionals working on the front line. They collected 97 videos in under a month — and they're still receiving new videos!
They featured real videos from frontline workers, plus a video request from Soledad O'Brien
With Gather Voices, frontline workers recorded video from their own devices — anytime, anywhere
Videos were edited and shared in a matter of days, which led to more and more videos coming in
Before Gather Voices, the de Beaumont Foundation did not have a method for gathering video content from their community across the country.
Knowing that video is a critical component of modern advocacy campaigns, they decided to make video the focus for launching #WhyPublicHealthMatters
Here's how they did it: