Use video to increase sign-ups, repeat participation, and engagement for your courses
increase signups
drive student engagement
improve retention
LEVERAGE COMMUNITY VIDEO
Community video makes it easy to generate excitement, drive registrations, and keep students engaged in your courses
Client Successes
The Retail Solutions Providers Association (RSPA) understands that incorporating video into their strategy is critical to their success. After achieving great results with several video campaigns, they expanded their use of video to support their Continuing Education objectives. In order to drive awareness and registration for their new online EXCELerate Learning Platform, the RSPA created segmented promotional emails that incorporated user-generated videos targeted to each segment’s needs and achieved a 71% higher click rate compared to industry benchmark.
Client Successes
At the end of their Interprofessional Education course through Rush University, students were asked to reflect upon what they learned from their community health mentor by recording a video or sharing a written piece around how learning what matters most to older adults leads to better care. 54% of students opted to record a video vs. sharing a written reflection. The powerful video reflections helped assess the students' understanding of an age-friendly health system and gave Rush authentic and valuable content that they published on their Schaalman Senior Voices website to further educate the larger Chicago community and advocate for the needs of older adults.
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