RSPA Drove 71% Higher Click Rate Using Video Segmentation

The Retail Solutions Providers Association (RSPA) understands that incorporating video into their strategy is critical to their success. After achieving great results with several video campaigns, they expanded their use of video to support their Continuing Education objectives. In order to drive awareness and registration for their new online EXCELerate Learning Platform, the RSPA created segmented promotional emails that incorporated user-generated videos targeted to each segment’s needs and achieved a 71% higher click rate compared to industry benchmark.

10/22/2020 @ 1PM CT

Engagement

By incorporating personalized video content into their promotional emails, the RSPA achieved a 71% higher click rate than the industry benchmark.

Authenticity

By understanding their audience, the RSPA was able to co-create video content with their community that spoke directly to each segments’ needs.

Simplicity

Gather Voices’ software takes care of video quality, so RSPA staff could spend time focusing on collaborating to co-create content for each segment.

Engagement

By incorporating personalized video content into their promotional emails, the RSPA achieved a 71% higher click rate than the industry benchmark.

Authenticity

By understanding their audience, the RSPA was able to co-create video content with their community that spoke directly to each segments’ needs.

Simplicity

Gather Voices’ software takes care of video quality, so RSPA staff could spend time focusing on collaborating to co-create content for each segment.

Strategic Video Segmentation Drove Continuing Education Success

Before Gather Voices

RSPA’s extension to online courses is a critical step in their CE strategy, so they needed to move beyond text to create more engagement and secure more registrations to support this new revenue stream.

Using Gather Voices

Gather Voices’ Video Relationship Management software empowered the team to: 

  • Leverage personalized, targeted user-generated video content to speak directly to the needs of each segment of their audience
  • Educate their members about the new Continuing Education benefits, using relatable video content
  • Drive more adoption and engagement, creating demand and a new revenue stream
  • Saved $15,000 in video production cost compared to hiring a production company
RSPA mobile image

Create more engaging content with Gather Voices

Unleash the power of real voices from your community and deliver 10X more video — see how it’s done when you request a demo today!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.