The Retail Solutions Providers Association (RSPA) understands that incorporating video into their strategy is critical to their success. After achieving great results with several video campaigns, they expanded their use of video to support their Continuing Education objectives. In order to drive awareness and registration for their new online EXCELerate Learning Platform, the RSPA created segmented promotional emails that incorporated user-generated videos targeted to each segment’s needs and achieved a 71% higher click rate compared to industry benchmark.
By incorporating personalized video content into their promotional emails, the RSPA achieved a 71% higher click rate than the industry benchmark.
By understanding their audience, the RSPA was able to co-create video content with their community that spoke directly to each segments’ needs.
Gather Voices’ software takes care of video quality, so RSPA staff could spend time focusing on collaborating to co-create content for each segment.
By incorporating personalized video content into their promotional emails, the RSPA achieved a 71% higher click rate than the industry benchmark.
By understanding their audience, the RSPA was able to co-create video content with their community that spoke directly to each segments’ needs.
Gather Voices’ software takes care of video quality, so RSPA staff could spend time focusing on collaborating to co-create content for each segment.
Before Gather Voices
RSPA’s extension to online courses is a critical step in their CE strategy, so they needed to move beyond text to create more engagement and secure more registrations to support this new revenue stream.
Using Gather Voices
Gather Voices’ Video Relationship Management software empowered the team to:
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