Boys & Girls Clubs of Central Florida recognized that traditional updates for corporate sponsors and donors often felt distant and delayed. Donors would give, but the emotional payoff might not arrive until long after. To bridge this gap, BGC CF turned to the authentic voices of their community. They collected heartfelt stories from club members, staff, and volunteers who shared why the Club mattered to them. These stories were turned into compelling videos that were shared both publicly and privately, helping donors feel more personally connected to the impact of their support and deepening relationships that continue to fuel the Club’s mission.
By collecting 25+ stories in just a few weeks, a strong library of content was created that reinforced the emotional connection between supporters and the Club’s mission, proving that authenticity outperforms polished production for emotional impact.
Stories were repurposed to inspire continued giving and deepen relationships, creating continuous, high-value assets, not just one-off videos.
Real voices made the impact of the organization tangible, driving trust and connection, demonstrating measurable impact beyond generic awareness.
By collecting 25+ stories in just a few weeks, a strong library of content was created that reinforced the emotional connection between supporters and the Club’s mission, proving that authenticity outperforms polished production for emotional impact.
Stories were repurposed to inspire continued giving and deepen relationships, creating continuous, high-value assets, not just one-off videos.
Real voices made the impact of the organization tangible, driving trust and connection, demonstrating measurable impact beyond generic awareness.
Boys & Girls Clubs of Central Florida sought a way to bring the stories of their staff, alumni, and supporters to life in a way that would move hearts and drive action. Traditional, expensive, time-consuming video production failed to capture the real heart of their mission. It also lacked the agility for quick turnarounds or versatile use across diverse campaigns.
They needed a better way to:
The organization partnered with Gather Voices, removing technical barriers and launching a simple, branded video collection campaign that invited alumni and community members to share their personal Boys & Girls Club stories.
These videos were then shared with donors through email campaigns, social media, and fundraising materials, making it easy for supporters to see the lasting difference their contributions made.
With Gather Voices, Boys & Girls Clubs of Central Florida created a scalable way to collect and share the human stories behind their mission. These authentic videos didn't just bring donors closer to the Clubs; they forged deeper, more resilient, long-term relationships and ignited sustained future giving. The content continues to serve as a meaningful bridge between the organization and its community, building not just awareness but lasting program support and trust.
.png)
