Each year, JMP celebrates the people driving its work forward. As a global division of SAS, JMP recognizes employees across many countries, time zones, and languages, and a single production schedule could never reach all of them. The traditional options were expensive, slow, and by definition exclusive. If you couldn't get someone in front of a camera at the right moment, their voice didn't make it in. JMP used Gather Voices to flip that model entirely, inviting its own community to record authentic video on their own time, in their own languages. In just one month, the team built an awards experience that felt personal, inclusive, and alive...without a single external crew.

JMP co-created a complete library of awards videos with its global community in a single month — a fraction of what any traditional production timeline would require. The ceremony was ready on time, without a production agency in sight.
Contributors recorded in their native languages, with captions added so every video reached the entire organization. Inclusion was built into the workflow from the start.
Employees across multiple countries and time zones participated with no travel, no shoot schedules, and no external production team. The voices that made the ceremony real came from everywhere JMP operates.
JMP co-created a complete library of awards videos with its global community in a single month — a fraction of what any traditional production timeline would require. The ceremony was ready on time, without a production agency in sight.
Contributors recorded in their native languages, with captions added so every video reached the entire organization. Inclusion was built into the workflow from the start.
Employees across multiple countries and time zones participated with no travel, no shoot schedules, and no external production team. The voices that made the ceremony real came from everywhere JMP operates.
The Challenge
The Gather Voices Solution
The Strategic Impact
The model JMP proved here doesn't expire with a single event. Remote video collection, one-to-many coaching, time-limited prompts, multilingual captioning; every element of this workflow is reusable. For any moment that calls for real voices at scale, from annual awards to ongoing recognition campaigns, JMP built a blueprint that travels.
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