The International Facility Management Association (IFMA) wanted World FM Day to feel like what it actually is, a global celebration of the people who keep buildings and workplaces running. The vision was authentic video tributes from members across the world. The problem was doing it fast, at scale, without individual outreach or a production budget. Using Gather Voices, IFMA collected dozens of member videos in 2 weeks flat and drove the highest social engagement the association had seen all year.
Top social performance of the year: hundreds of likes, dozens of comments, and thousands of views across IFMA's channels. Member-generated video outperformed everything else in their content mix.
Dozens of video tributes were collected from IFMA members worldwide in a 2-week window with no individual outreach required per submission. What would have taken months of coordination through traditional methods was done before World FM Day arrived.
No agency, no film crew, no manual coordination. Gather Voices handled the full submission to publish workflow from a single platform, freeing IFMA's small staff to focus on the campaign, not the logistics behind it.
Top social performance of the year: hundreds of likes, dozens of comments, and thousands of views across IFMA's channels. Member-generated video outperformed everything else in their content mix.
Dozens of video tributes were collected from IFMA members worldwide in a 2-week window with no individual outreach required per submission. What would have taken months of coordination through traditional methods was done before World FM Day arrived.
No agency, no film crew, no manual coordination. Gather Voices handled the full submission to publish workflow from a single platform, freeing IFMA's small staff to focus on the campaign, not the logistics behind it.
The Challenge
The Gather Voices Solution
The Strategic Impact
The World FM Day campaign became IFMA's top-performing social content of the year, with hundreds of likes, dozens of comments, and thousands of views across channels. Member-generated video outperformed polished, produced content — and this campaign proved it. Participation was broad and enthusiastic, confirming that a frictionless submission experience is enough to drive contribution from busy professionals worldwide. The branded video library that resulted isn't a one-and-done archive. It's a repeatable model IFMA can activate for future celebrations, advocacy moments, and member recognition campaigns without rebuilding the workflow each time. This campaign demonstrated something important for any association skeptical about member-generated video: when you remove the friction, the voices show up.
