Marketing Land collected videos from 23 experts who shared their 2020 predictions

Marketing Land is the leading digital daily publication for the marketing industry. As video content comes to dominate online, Marketing Land knows that video is essential to keeping and growing their audience. They used Gather Voices to collect insights and predictions from leading digital marketers across North America.

Authenticity

By collecting videos directly from experts, Marketing Land produced truly authoritative content

Efficiency

No need for a video crew or extensive editing sessions — staff used Gather Voices to edit and publish videos

Simplicity

Experts sent video from their mobile phones in just a few clicks — no technical knowledge required

Marketing Land used video to amplify the insights of leading experts in marketing, strengthening trust and authority for their publication

Before Gather Voices

Collecting video from experts required a professional video crew, which had inherent limitations

  • Given their budget, Marketing Land was limited in the number of videos they could produce each year
  • They could collect videos during their conferences, but coordinating crews and edit sessions required extensive time and resources
  • Without a team of video editors, they struggled to produce quick, nimble video for social media and blogging

Using Gather Voices

Marketing Land staff seamlessly integrated video into their content production process

  • Using Gather Voices, there was no limit to the amount of video they could collect
  • Some videos were collected at conferences, and others were recorded by experts on their mobile devices — either way, they used their phone cameras plus the Gather Voices solution
  • With videos uploaded instantly to Gather Voices, staff members could caption, edit, and publish videos in minutes
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Dramatically increase the amount of video that you produce — request a demo of Gather Voices today!

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