Marketing Land is the leading digital daily publication for the marketing industry. As video content comes to dominate online, Marketing Land knows that video is essential to keeping and growing their audience. They used Gather Voices to collect insights and predictions from leading digital marketers across North America.
By collecting videos directly from experts, Marketing Land produced truly authoritative content
No need for a video crew or extensive editing sessions — staff used Gather Voices to edit and publish videos
Experts sent video from their mobile phones in just a few clicks — no technical knowledge required
Collecting video from experts required a professional video crew, which had inherent limitations
Marketing Land staff seamlessly integrated video into their content production process