170 Videos Over 3 Weeks. How Two VC Firms Brought Portfolio Founders to Their Biggest Stage

Every VC firm tells LPs their portfolio companies are thriving. Few can prove it in the founders' own words. MATH Venture Partners and New Stack Ventures used Gather Voices' Video Relationship Management software to co-create founder-led video stories that showed, rather than claimed, how each firm helps its companies navigate real challenges. MATH gathered 89 videos in under three weeks; New Stack gathered 81 in just one week, and both compilations became the centerpiece of their respective annual meetings and the most memorable thing in the room.

10/22/2020 @ 1PM CT

Engagement

Founder voices, not firm narration. Having a single partner narrate portfolio wins would have been far less convincing. Hearing founders describe in their own words the challenges their VC helped them navigate gave LPs proof they could trust.

Speed

Two firms, one lean turnaround. MATH Venture Partners collected 89 founder videos in under three weeks. New Stack Ventures collected 81 in just one week. Neither firm ran a traditional production shoot to get there.

Simplicity

A few dozen busy founders, zero bottlenecks. Collecting and organizing video from founders scattered across the country, all inside a single work week for New Stack, would stall most teams. Gather Voices made it a formality instead of a project.

Engagement

Founder voices, not firm narration. Having a single partner narrate portfolio wins would have been far less convincing. Hearing founders describe in their own words the challenges their VC helped them navigate gave LPs proof they could trust.

Speed

Two firms, one lean turnaround. MATH Venture Partners collected 89 founder videos in under three weeks. New Stack Ventures collected 81 in just one week. Neither firm ran a traditional production shoot to get there.

Simplicity

A few dozen busy founders, zero bottlenecks. Collecting and organizing video from founders scattered across the country, all inside a single work week for New Stack, would stall most teams. Gather Voices made it a formality instead of a project.

VC Firms Impress their Limited Partners with Founder Videos

The Challenge

Before Gather Voices, neither firm considered asking every founder for video. The cost and logistics of traditional production made a full-portfolio video ask look impractical.

LP meetings ran on logos and slide decks. That format proves a fund exists. It doesn't prove the fund is actively helping companies through hard moments.

Founders run companies, not film crews. A submission process that required scheduling, travel, or technical setup was going to get ignored. 

Without a scalable system, the loudest or most available founder would always outshine the others, regardless of who had the best story to tell.

The Gather Voices Solution

MATH Venture Partners used SuperLinks, a Gather Voices feature, to ask founders the same five questions in sequence. The consistent format let the team stitch founder answers into one compelling compilation without heavy editing.

New Stack Ventures used Gather Voices' remote video collection to gather founder stories from across the country in one week, with no flights booked, no studio reserved, and no individual scheduling required. Founders recorded on their own time, from wherever they were. 

New Stack also used the platform to showcase its Venture Fellows program, spotlighting how the fund helps college students break into venture, turning a program update into its own founder-style story.

The platform handled intake, organization, and readiness for compilation, leaving each team time for the meeting itself, not the production leading up to it. 

The Strategic Impact

MATH Venture Partners collected 89 videos in under three weeks. New Stack Ventures collected 81 in one week. Both compilations became the highlight of their firm's annual meeting, not the slide deck, not the keynote, but the founders speaking for themselves.

LPs left each meeting with a concrete answer to the question logos can't answer: how does this firm actually help companies through hard calls? That's the trust-building moment that slides have never been able to deliver. 

Neither firm needed an outside production agency or a multi-month runway to pull it off.

The impact didn't end when the meetings did. Founder videos gave both firms a library of authentic stories they can reuse in LP updates, fundraising decks, and portfolio marketing long after the annual meeting wrapped. Because the model doesn't depend on any single production cycle, both firms now have a repeatable way to bring founders into every future LP conversation, not just the annual one.

New Stack Ventures iPhone Image

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