The Society of Interventional Radiology (SIR) had big plans to unveil their brand new SIR Guidelines Mobile App at their annual event. But, when the event was transitioned to a fully virtual experience, the team knew they needed innovative ways to cut through the noise in the crowded digital space and drive real excitement. By showcasing authentic user-generated video content from members of their software development team, SIR improved their average social media engagement rates by 220%!
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In a matter of hours, SIR was able to request, gather, build, and share user-generated promotional videos from the real people who built the app.
Video Relationship Management software simplified the video process, empowering a small team to achieve great results.
User-generated video from the app’s engineers drove real engagement, driving higher than average email click rates and social engagement rates.
In a matter of hours, SIR was able to request, gather, build, and share user-generated promotional videos from the real people who built the app.
Video Relationship Management software simplified the video process, empowering a small team to achieve great results.
User-generated video from the app’s engineers drove real engagement, driving higher than average email click rates and social engagement rates.
Before Gather Voices
Before Gather Voices, producing promotional videos was expensive, time-consuming, and slow.
Using Gather Voices
Gather Voices’ Video Relationship Management software empowered the team to:
Lottye Lockhart, Communications Manager at SIR, said: “The Gather Voices tool allowed me to swiftly gather video content from multiple people for a last minute request. In a matter of hours I was able to place a video request, receive the videos, edit, and share them online with our community.”
