SIR Drove 2.2X More Social Media Engagement for their Mobile App Launch

The Society of Interventional Radiology (SIR) had big plans to unveil their brand new SIR Guidelines Mobile App at their annual event. But, when the event was transitioned to a fully virtual experience, the team knew they needed innovative ways to cut through the noise in the crowded digital space and drive real excitement. By showcasing authentic user-generated video content from members of their software development team, SIR improved their average social media engagement rates by 2.2x!

10/22/2020 @ 1PM CT

Speed

In a matter of hours, SIR was able to request, gather, build, and share user-generated promotional videos from the real people who built the app.

Simplicity

Video Relationship Management software simplified the video process, empowering a small team to achieve great results.

Engagement

User-generated video from the app’s engineers drove real engagement, driving higher than average email click rates and social engagement rates.

Speed

In a matter of hours, SIR was able to request, gather, build, and share user-generated promotional videos from the real people who built the app.

Simplicity

Video Relationship Management software simplified the video process, empowering a small team to achieve great results.

Engagement

User-generated video from the app’s engineers drove real engagement, driving higher than average email click rates and social engagement rates.

SIR Drove More Engagement in Record Time with User-Generated Video

Before Gather Voices

Before Gather Voices, producing promotional videos was expensive, time-consuming, and slow.

Using Gather Voices

Gather Voices’ Video Relationship Management software empowered the team to: 

  • Request, gather, build, and share promotional video content to support the launch of their new mobile app - in just a few hours!
  • Outpace historical engagement rates in their social media and email marketing channels

Lottye Lockhart, Communications Manager at SIR, said: “The Gather Voices tool allowed me to swiftly gather video content from multiple people for a last minute request. In a matter of hours I was able to place a video request, receive the videos, edit, and share them online with our community.”

SIR tweet image

Create more engaging content with Gather Voices

Unleash the power of real voices from your community and deliver 10X more video — see how it’s done when you request a demo today!

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