NACAS Exceeded Their Event Goals with Video Relationship Management Software

When the National Association of College Auxiliary Services (NACAS) reimagined their annual conference to a virtual experience, they needed to drive attendance, boost engagement, and celebrate member achievement. And, with a marketing team of one and just six weeks until the event, they needed a simple and fast solution. With Gather Voices, NACAS leveraged the power of user-generated video to create 80% more social media engagement and achieve a 62% increase in registrations year-over-year.

10/22/2020 @ 1PM CT

Attendance

NACAS achieved a 62% increase in registrations year-over-year by incorporating video into their event marketing strategy.

Engagement

NACAS boosted engagement, sharing awards videos that delivered an average of 80% more engagement on social than other content types.

Simplicity

In just 6 weeks, a marketing team of one collected, edited, and published over 70 videos from attendees, sponsors, and speakers.

Attendance

NACAS achieved a 62% increase in registrations year-over-year by incorporating video into their event marketing strategy.

Engagement

NACAS boosted engagement, sharing awards videos that delivered an average of 80% more engagement on social than other content types.

Simplicity

In just 6 weeks, a marketing team of one collected, edited, and published over 70 videos from attendees, sponsors, and speakers.

NACAS Gathered 70+ User-Generated Videos in Just 6 Weeks

Before Gather Voices

Before Gather Voices, NACAS knew that incorporating user-generated video  into the event marketing strategy for C3X could maximize both attendance and engagement. But, as a marketing team of one, collecting, editing, and publishing UGV content without the help of a Video Relationship Management (VRM) software solution was far too complex and slow.

Using Gather Voices

Using Gather Voices’ VRM software, NACAS was able to collect user-generated video content from attendees, sponsors, and speakers quickly, simply and affordably, which led to:

  • 74 videos collected to support 9 unique video projects for the event
  • 62% increase in attendance year-over-year
  • Highly engaging awards videos that generated 80% more social engagement than other post types
  • Estimated savings of $15,000 compared to traditional video production

Plus, Gather Voices enabled a quick recovery after NACAS experienced a glitch with their virtual event platform that prevented the host from going live. Using Gather Voices, the team gathered, edited, and loaded content from the host into their event platform, allowing a seamless experience.

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Create more engaging content with Gather Voices

Unleash the power of real voices from your community and deliver 10X more video — see how it’s done when you request a demo today!

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