When the National Association of College Auxiliary Services (NACAS) reimagined their annual conference to a virtual experience, they needed to drive attendance, boost engagement, and celebrate member achievement. And, with a marketing team of one and just six weeks until the event, they needed a simple and fast solution. With Gather Voices, NACAS leveraged the power of user-generated video to create 80% more social media engagement and achieve a 62% increase in registrations year-over-year.
NACAS achieved a 62% increase in registrations year-over-year by incorporating video into their event marketing strategy.
NACAS boosted engagement, sharing awards videos that delivered an average of 80% more engagement on social than other content types.
In just 6 weeks, a marketing team of one collected, edited, and published over 70 videos from attendees, sponsors, and speakers.
NACAS achieved a 62% increase in registrations year-over-year by incorporating video into their event marketing strategy.
NACAS boosted engagement, sharing awards videos that delivered an average of 80% more engagement on social than other content types.
In just 6 weeks, a marketing team of one collected, edited, and published over 70 videos from attendees, sponsors, and speakers.
Before Gather Voices
Before Gather Voices, NACAS knew that incorporating user-generated video into the event marketing strategy for C3X could maximize both attendance and engagement. But, as a marketing team of one, collecting, editing, and publishing UGV content without the help of a Video Relationship Management (VRM) software solution was far too complex and slow.
Using Gather Voices
Using Gather Voices’ VRM software, NACAS was able to collect user-generated video content from attendees, sponsors, and speakers quickly, simply and affordably, which led to:
Plus, Gather Voices enabled a quick recovery after NACAS experienced a glitch with their virtual event platform that prevented the host from going live. Using Gather Voices, the team gathered, edited, and loaded content from the host into their event platform, allowing a seamless experience.
