Use authentic, co-created video to engage your membership, enhance your events, and increase your revenue.
drive membership growth
increase member engagement
improve member retention
DRIVE DEEPER COMMUNITY CONNECTION
See how simple it is to acquire new members, retain existing members, and create a more connected community using real videos from real people.
Client Successes
ASAE is THE organization for association professionals, with more than 47,000 members. Knowing video content is key to member engagement, ASAE works with Gather Voices. To attract younger members to their certification offering (CAE), ASAE amplifies the stories of current CAEs. To promote diversity and inclusion, ASAE regularly lifts up the voices of those usually left out of the conversations. And to promote their learning and events, ASAE gathers videos from speakers, experts and attendees.
Client Successes
The Retail Solutions Providers Association (RSPA) understands that incorporating video into their strategy is critical to their success. After achieving great results with several video campaigns, they expanded their use of video to support their Continuing Education objectives. In order to drive awareness and registration for their new online EXCELerate Learning Platform, the RSPA created segmented promotional emails that incorporated user-generated videos targeted to each segment’s needs and achieved a 71% higher click rate compared to industry benchmark.
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Resources
