AVIXA Engaged Their Members to Share the Importance of Respecting Pronouns

The Audiovisual and Integrated Experience Association (AVIXA) is committed to creating a more equitable future in the AV industry through a variety of DEI initiatives. That’s why they invited select members to record a video about why they are allies for respecting the pronouns of every individual. Their targeted, personalized outreach yielded incredible engagement, with 100% of those invited to share their perspective recording a video. The videos were then compiled into a montage that was viewed more than 1,100 times.

10/22/2020 @ 1PM CT

Accessibility

Content co-creators were able to record their video stories on their own time, from their own homes, and using their own personal computers.

Simplicity

A simple link was emailed to select members, inviting them to participate and offering efficient one-to-many coaching through the recording process.

Engagement

Instead of speaking out about this topic as a brand, AVIXA lifted up the voices of their members, creating authentic, year-round engagement.

Accessibility

Content co-creators were able to record their video stories on their own time, from their own homes, and using their own personal computers.

Simplicity

A simple link was emailed to select members, inviting them to participate and offering efficient one-to-many coaching through the recording process.

Engagement

Instead of speaking out about this topic as a brand, AVIXA lifted up the voices of their members, creating authentic, year-round engagement.

AVIXA Co-Created Engaging Content with their Members

Lifting up the authentic voices of real members is an important part of the way that AVIXA creates a culture of inclusion throughout their organization and the AV industry.

Using Gather Voices’ Video Relationship Management software, AVIXA:

  • Coached members through the process of creating video to demonstrate the importance of respecting the pronouns of all people
  • Gathered, edited, and published a montage video featuring members from across the country in just 3 weeks
  • Secured digital rights from content creators during the video upload process, streamlining the process of publishing the video they gathered
  • Published this high-impact content to the DEI landing page on their website and on Twitter, where it was viewed more than 1,100 times
Screenshot of the Video on AVIXA's Twitter

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