The Emergency Nurses Association knows that member contributions are its core value, but its video strategy was stuck in a high-cost bottleneck. They needed to move away from one-off clips and find a way to democratize storytelling. ENA captured the diverse faces of their membership at a scale and budget traditional production could never match!
70+ stories captured in 4 days created a self-sustaining content calendar for the next 12 months.
By eliminating a high-cost production crew, ENA slashed the cost per video while increasing output by 10x.
Members didn't just give a testimonial; they received a prestigious spotlight moment that deepened organizational loyalty.
70+ stories captured in 4 days created a self-sustaining content calendar for the next 12 months.
By eliminating a high-cost production crew, ENA slashed the cost per video while increasing output by 10x.
Members didn't just give a testimonial; they received a prestigious spotlight moment that deepened organizational loyalty.
Before partnering with Gather Voices, the Emergency Nurses Association faced 3 specific frustrations:
Emergency Nurses Association replaced big lift video production with a seamless, branded video kiosk, transforming their member lounge into a high-output studio.
The Result: A 365-day strategy built in 96 Hours. By leveraging Gather Voices, ENA solved their content scarcity problem. One event activation delivered a year's worth of multi-channel engagement assets, dramatically lowering their cost of content acquisition.
