The Emergency Nurses Association (ENA) is dedicated to advancing excellence in emergency nursing. Member contribution is one of their core values — and for their 2019 annual meeting, they used Gather Voices to collect 70+ member video stories. ENA is using these videos to support a full year of member engagement.
Each video highlighted the personal story of a single member, reinforcing ENA’s core value of member contribution.
A single conference in 2019 generated enough video to support a year-long member engagement campaign in 2020.
ENA took advantage of having all their members in one place — with Gather Voices, they created over 70 videos in four days!
ENA produced video every year, but they struggled to improve member engagement through video content
ENA produced more videos, engaged more members, and shared more member stories