Emergency Nurses Association

Authenticity

Each video highlighted the personal story of a single member, reinforcing ENA’s core value of member contribution.

A single conference in 2019 generated enough video to support a year-long member engagement campaign in 2020.

ENA took advantage of having all their members in one place — with Gather Voices, they created over 70 videos in four days!

Authenticity

Each video highlighted the personal story of a single member, reinforcing ENA’s core value of member contribution.

Convenience

A single conference in 2019 generated enough video to support a year-long member engagement campaign in 2020.

Scale

ENA took advantage of having all their members in one place — with Gather Voices, they created over 70 videos in four days!

ENA produced video every year, but they struggled to improve member engagement through video content

ENA was no stranger to video — they frequently hired professional video crews to produce content related to their conferences and events
But their videos lacked the breadth and depth of their vast membership base; out of necessity, their videos focused on a few select individuals
High cost per video; each video required extensive resources and budget to produce

ENA produced more videos, engaged more members, and shared more member stories

They used the Gather Voices Video Kiosk to collect 70+ short, high-impact video stories in the member’s lounge
Select videos were cut together and used to support their “I Am A…” campaign in 2019
Most videos were slated for distribution throughout 2020 in support of their 2020 Annual Meeting