ASJ Advanced their Mission by Lifting Up the Voices of Crime Survivors

The Alliance for Safety and Justice (ASJ) centered the voices and experiences of crime survivors across the country for their bipartisan Heal the Vote campaign. Using Gather Voices’ Video Relationship Management (VRM) software, ASJ collected and shared more than 132 authentic video stories from the people at the heart of their mission quickly and affordably. And the results were powerful. The video stories were viewed 10,000 times and 4,000 people took the #HealTheVote pledge.

10/22/2020 @ 1PM CT

Engagement

Survivors, elected officials, and supporters shared their own powerful #HealTheVote stories, which were viewed 10,000 times.

Community

People across the country were able to record and share their video stories with ASJ, from their own home and using their own devices.

Speed

In just 8 weeks, more than 132 stories videos were collected, edited, and published for a fraction of the cost of traditional video production.

Engagement

Survivors, elected officials, and supporters shared their own powerful #HealTheVote stories, which were viewed 10,000 times.

Community

People across the country were able to record and share their video stories with ASJ, from their own home and using their own devices.

Speed

In just 8 weeks, more than 132 stories videos were collected, edited, and published for a fraction of the cost of traditional video production.

Powerful Video Stories Drove Strong Return on Engagement

Before Gather Voices

ASJ knew that they needed to put the people at the heart of their mission front and center in their #HealTheVote campaign. In a New York Times article highlighting the program, Robert Rooks, co-founder of ASJ, said, “What everyone is now asking is how we can do criminal justice differently, and survivors have answers.”

Using Gather Voices

Using Gather Voices’ VRM software, ASJ collected user-generated video content from crime survivors, elected officials, and supporters quickly, simply and affordably, leading to:

  • 132 powerful videos stories were gathered, edited, and published in just 8 weeks
  • Strong return on engagement, with the video stories receiving more than 10,000 views
  • Over 10 million people were reached with the Heal The Vote campaign message and 4,000 people took the #HealTheVote pledge
  • Estimated savings of more than $50,000 compared to traditional video production
#HealTheVote Campaign

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