Before Gather Voices
ASJ knew that they needed to put the people at the heart of their mission front and center in their #HealTheVote campaign. In a New York Times article highlighting the program, Robert Rooks, co-founder of ASJ, said, “What everyone is now asking is how we can do criminal justice differently, and survivors have answers.”
Using Gather Voices
Using Gather Voices’ VRM software, ASJ collected user-generated video content from crime survivors, elected officials, and supporters quickly, simply and affordably, leading to:
- 132 powerful videos stories were gathered, edited, and published in just 8 weeks
- Strong return on engagement, with the video stories receiving more than 10,000 views
- Over 10 million people were reached with the Heal The Vote campaign message and 4,000 people took the #HealTheVote pledge
- Estimated savings of more than $50,000 compared to traditional video production
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
