The American College of Osteopathic Family Physicians (ACOFP) understands the power of member-driven video content for year-round engagement. Alexandra Bradley, Director of Communication and Engagement at ACOFP, says: “There’s so much value in peer-to-peer communication. It’s not something that, as an organization, we can replicate. The messages from one member to another are so much more authentic and resonate in a way that our communication from the organization won’t.” With Gather Voices, ACOFP executes member-driven content at scale.
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The simple act of inviting members to tell their stories with video empowers ACOFP to create longlasting engagement with their community
ACOFP uses video from unique cohorts of their membership for various programs, ensuring their content is as diverse as their community
On average, ACOFP is publishing 2 member-driven videos per week, gathered from members anytime, anywhere, using any device
The simple act of inviting members to tell their stories with video empowers ACOFP to create longlasting engagement with their community
ACOFP uses video from unique cohorts of their membership for various programs, ensuring their content is as diverse as their community
On average, ACOFP is publishing 2 member-driven videos per week, gathered from members anytime, anywhere, using any device
Using Gather Voices’ video software solutions, ACOFP is consistently producing authentic, high-quality member-driven video content at scale. Because they use video to support campaigns across the association, they engage a wide variety of their members in the video co-creation process.
ACOFP uses member-driven video to support initiatives like:
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