The Association of Pediatric Hematology/Oncology Nurses (APHON) created the International Nurse Scholarship to offer pediatric hem/onc nurses from developing nations an opportunity to attend the APHON annual conference in New York. Historically, applications relied on written essays, which made it difficult to see the person behind the words. APHON needed a better way to evaluate candidates from developing nations competing to attend their annual conference in New York. By using Gather Voices to add a structured video response, APHON captured more than 100 authentic videos from applicants worldwide. This workflow didn't just revolutionize their selection process by providing deep, human context; it instantly generated a massive, evergreen library of global member stories to fuel their year-round communications.
More than 100 video responses collected as part of the application gave the selection committee critical data points that a flat written essay simply cannot convey.
Applicants effortlessly recorded and uploaded videos from their own devices using APHON’s guided prompts as part of the application process. This allowed the team to successfully gather high-impact global stories without coordinating a single live interview or hiring international recording support.
The videos form a reusable content library that showcases international nurses’ experiences and aspirations, giving APHON a steady source of powerful, mission-aligned stories to drive engagement and promote future programs year-round.
More than 100 video responses collected as part of the application gave the selection committee critical data points that a flat written essay simply cannot convey.
Applicants effortlessly recorded and uploaded videos from their own devices using APHON’s guided prompts as part of the application process. This allowed the team to successfully gather high-impact global stories without coordinating a single live interview or hiring international recording support.
The videos form a reusable content library that showcases international nurses’ experiences and aspirations, giving APHON a steady source of powerful, mission-aligned stories to drive engagement and promote future programs year-round.
By pairing written applications with structured video responses, APHON completely transformed its International Nurse Scholarship. They shattered geographic barriers, collecting over 100 authentic video stories from pediatric hematology/oncology nurses worldwide in just one cycle. This high-impact workflow didn't just optimize how they evaluate scholars; it armed the organization with a powerful, growing library of global nursing stories perfectly primed to prove ROI, spotlight member impact, and aggressively promote future initiatives.
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