Accelerating Engagement: 50+ Videos Captured in 2 Days Delivers Year-Round ROI

Before Gather Voices

Capturing real, compelling stories to use year-round proved challenging for Greater MSP:

• Video content creation was slow. iPhone videos would take weeks to be edited and shared, if they made it online at all.
• Resource and geography constraints limited the team’s ability to showcase the full diversity and passion of community members.
• Greater MSP aimed to showcase the professional voices and achievements across the region. Without a streamlined way to collect and share authentic stories, opportunities to highlight the area’s innovative reputation and STEM leadership were sometimes missed, limiting broader visibility to prospective talent and partners.

Using Gather Voices

By deploying the Gather Voices Kiosk at the SWE Conference, Greater MSP:

At the SWE Conference, Greater MSP transformed its outreach by deploying the Gather Voices Kiosk:

• Streamlined Story Collection: Attendees could quickly and easily record informal videos sharing their biggest career goals onsite, with no waiting or technical barriers. More than just content collection, this approach amplified diverse voices and fostered authentic audience connection.
• Instant Content Access: The Make It MSP social media team reviewed and shared videos in real time, enabling rapid storytelling without the delays of traditional video production. This streamlined process also eliminated common technical barriers.
• Inclusive Engagement: Centered attendees' voices by asking, "What problem do you want to solve in your career?" This strategy didn't just collect answers; it made every participant a visible and valued part of the movement.

Conclusion:

Greater MSP’s SWE initiative proves that unlocking authentic community stories is fundamental for building a thriving and connected organization. By using Gather Voices, Greater MSP created opportunities for women engineers to be heard, recognized, and celebrated, which fostered a sense of belonging and inclusivity. This approach not only delivered real-time interaction but also established a continuous channel for engagement, making each attendee feel valued while strengthening the organization's connection to its current and future talent. The success of this initiative illustrates the lasting impact of genuine storytelling on organizational health, talent attraction, and the long-term vitality of the MSP engineering ecosystem.