If you rely on authentic, user-generated content to drive your mission and community engagement, manual video collection is your biggest bottleneck. GreaterGood faced this exact hurdle with their Girls' Voices platform. They needed to source powerful stories from a global audience, but managing submissions one by one was slow, resource-heavy, and completely unscalable. They needed a frictionless way to turn genuine community energy into published content. Using Gather Voices, GreaterGood deployed an embedded, automated video capture campaign that seamlessly collected, organized, and edited submissions at scale.
80+ videos collected effortlessly through a single, frictionless embedded capture experience directly on their website.
Two-week turnaround from campaign launch to edited, published content, with high-value videos going live in under 24 hours.
Transformed a single 2-week campaign into a year-round asset library, fueling continuous marketing efforts without ongoing production costs.
80+ videos collected effortlessly through a single, frictionless embedded capture experience directly on their website.
Two-week turnaround from campaign launch to edited, published content, with high-value videos going live in under 24 hours.
Transformed a single 2-week campaign into a year-round asset library, fueling continuous marketing efforts without ongoing production costs.
The Challenge
GreaterGood's Girls' Voices platform was built to connect and amplify young women around the world. But turning that mission into scalable video content was hard without the right tools.
The Gather Voices Solution
Gather Voices’ software gave GreaterGood a purpose-built infrastructure to launch, manage, and publish a high-volume video campaign quickly, without adding production headcount.
The Strategic Impact
GreaterGood launched a global video campaign, published community content within days, all while never having to hire additional production resources. By letting Gather Voices absorb the heavy operational lift, the team reclaimed their time to focus on strategic storytelling and community growth rather than chasing video files. This model can power weekly creative challenges on the Girls' Voices platform, giving the team a repeatable, low-overhead engine for authentic video content at scale.
