110+ Advocacy Videos in 72 Hours: How NACHC Scaled Grassroots Storytelling Without a Production Crew.

The National Association of Community Health Centers (NACHC) knows that members of Congress listen when they hear directly from real patients and providers. At a single in‑person event, NACHC used a Video Kiosk to coach 112+ advocates through short, authentic story prompts—co‑creating more than 110 videos in three days that now power advocacy, marketing, and year‑round engagement with no external vendors required.

10/22/2020 @ 1PM CT

Grassroots Stories at Scale

112+ advocates recorded over 110 short videos in just three days, turning one event into a deep library of mission‑critical stories NACHC can use all year.​

Equipped Advocates with Confidence to Speak Directly to Lawmakers

The kiosk experience and on‑site coaching helped everyday members feel seen and heard. It also gave advocates the confidence, language, and means to speak directly to Congress.

High-Quality Content Without a Crew

With an iPad, ring light, mic, and a guided kiosk flow, NACHC captured succinct, high‑quality videos without the cost or intimidation of a traditional film shoot.​

Grassroots Stories at Scale

112+ advocates recorded over 110 short videos in just three days, turning one event into a deep library of mission‑critical stories NACHC can use all year.​

Equipped Advocates with Confidence to Speak Directly to Lawmakers

The kiosk experience and on‑site coaching helped everyday members feel seen and heard. It also gave advocates the confidence, language, and means to speak directly to Congress.

High-Quality Content Without a Crew

With an iPad, ring light, mic, and a guided kiosk flow, NACHC captured succinct, high‑quality videos without the cost or intimidation of a traditional film shoot.​

NACHC Created Long-Lasting Engagement with Members and Advocates

Before Gather Voices

NACHC always believed in the power of grassroots stories, but traditional video production made it hard to scale.

  • Capturing even a handful of advocate videos required a film crew, scripted talking points, and significant budget.
  • The process felt intimidating and “too polished” for many members, limiting participation to only the most confident speakers.​
  • As a result, NACHC had fewer on-camera stories than they needed to support fast-moving legislative priorities year-round.

Using Gather Voices

To remove friction and boost volume, NACHC replaced high-pressure production with a simple, welcoming kiosk experience at their event.

  • A Gather Voices Video Kiosk, paired with an iPad, ring light, and mic, created an approachable space for advocates to record one-minute videos.
  • Staff invited attendees to respond to clear prompts, coached them through their stories, and let the kiosk handle recording, consistency, and workflow.
  • The automated capture, captioning, and cloud storage meant the team could stay focused on coaching great stories instead of managing complex software.

Unlocked Results

In just three days, NACHC walked away with 110+ polished, advocate-led videos ready to repurpose across campaigns, social media, and legislative outreach.​  Using the kiosk experience, NACHC was also able to reinforce members' identity as advocates, strengthening their emotional tie to the NACHC mission.

Start Fueling Your Success with Video in as Little as One Week

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