For many event planners, the challenge is that the energy and buzz of an event often fade as soon as it ends. Now imagine turning a three-day conference into a year-round content engine that fuels thought leadership, engages the community, and drives ongoing marketing success. That is exactly what Cvent has achieved. For four consecutive years, Cvent has partnered with Gather Voices to transform Cvent CONNECT into a continuous source of thought leadership, community engagement, and marketing momentum. More than 400 authentic video stories have been collected, creating a constantly refreshed content library that engages audiences long after the event. In 2025 alone, over 100 videos were captured in just three days. Cvent’s strategy focuses on highlighting attendee expertise, industry trends, and evergreen topics relevant to the professional landscape, all while reinforcing Cvent’s position as a leader in event technology.
Cvent has eliminated the struggle of producing a full year’s worth of content from a single event. Over four years, the team has gathered more than 400 videos, providing ongoing material for marketing, education, and community building throughout every season.
Recent content initiatives have focused on topics that matter most to Cvent’s audience. Attendees are given the opportunity to share their perspectives on industry issues, strengthening Cvent’s reputation as a thought leader in event technology.
By using both stationary and mobile video kiosks, Cvent has broadened the range of stories captured at CONNECT. This approach ensures diverse perspectives and dynamic coverage from all areas of the event.
Cvent has eliminated the struggle of producing a full year’s worth of content from a single event. Over four years, the team has gathered more than 400 videos, providing ongoing material for marketing, education, and community building throughout every season.
Recent content initiatives have focused on topics that matter most to Cvent’s audience. Attendees are given the opportunity to share their perspectives on industry issues, strengthening Cvent’s reputation as a thought leader in event technology.
By using both stationary and mobile video kiosks, Cvent has broadened the range of stories captured at CONNECT. This approach ensures diverse perspectives and dynamic coverage from all areas of the event.
Video collection opportunities were rare, often requiring substantial time and resources to produce only a handful of interviews. The resulting content had a short shelf life, and the team relied mostly on static images and occasional b-roll footage for promotion. Event-day video content rarely extended the impact of CONNECT beyond the event dates.
The partnership with Gather Voices reshaped Cvent’s approach to creating and sharing community-driven content. Each year, Cvent’s team:
Cvent’s long-term collaboration with Gather Voices demonstrates the lasting value of authentic, evergreen video storytelling. By capturing hundreds of diverse professional perspectives each year and featuring speakers in pre-event promotions, Cvent maximizes the reach and return on investment of CONNECT. This strategy ensures that industry insights, personal stories, and critical conversations continue to inspire and connect the Cvent community throughout the year.
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