Cvent Chooses Gather Voices for Event Marketing and Year-Round Engagement

Cvent, the leader in event technology, chose Gather Voices to promote Cvent CONNECT and to gather content for year-round engagement. To optimize attendee acquisition, they used Gather Voices’ Speaker VideoBoost, enabling them to collect videos from speakers and use those videos to promote the event. Almost 100 videos were collected from customers and partners at CONNECT using the Gather Voices kiosks. Cvent’s team will utilize these stories for year-round customer engagement.

10/22/2020 @ 1PM CT

Simplicity

Video Relationship Management software made it simple and affordable to collect, edit, and publish more than 80 pieces of engaging video content.

Speed

In a few weeks, the Cvent team was able to collect content from speakers and share that content online. In two event days, they then collected 80 videos from customers and partners.

Return on Engagement

Cvent’s team struggles to keep engagement going all year. Now, they have almost 100 videos to use year-round, all collected in a few days.

Simplicity

Video Relationship Management software made it simple and affordable to collect, edit, and publish more than 80 pieces of engaging video content.

Speed

In a few weeks, the Cvent team was able to collect content from speakers and share that content online. In two event days, they then collected 80 videos from customers and partners.

Return on Engagement

Cvent’s team struggles to keep engagement going all year. Now, they have almost 100 videos to use year-round, all collected in a few days.

Using Video Before, During and After the Event Drove Real Results

Before Gather Voices, the Cvent team was limited to static images in their pre-event promotion. And at their event they were able to collect b-roll and a few interviews, but not very many videos from customers and partners.

Using Gather Voices, the Cvent team was able to:

  • Co-create authentic video content with people from around North America remotely in just 2 weeks
  • Collect 80+ videos at their event using the Gather Voices Video Kiosk to be used year-round
  • Repurpose content before, during and after the event to continue engaging attendees beyond the few days of the event
A photo of a phone with user-generated videos on the screen

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