The League of American Orchestras leads, supports, and champions America’s orchestras. For their Third Annual League Giving Day, they set a goal of raising $75,000 in 24 hours. They collected video from members, who shared personal stories about why the League mattered to them. The League turned these videos into an awareness campaign for the entire month leading up to League Giving Day — which also tied in to their annual conference. On June 4, 2019 they surpassed their goal and raised of $75,000 in a single day.
The League made giving personal by sharing real videos of musicians talking about the impact that the league has had on their work.
Even though League Giving Day is a one-day event, the key to success was a month-long engagement campaign driven by video.
With thousands of members across the country, coordinating dozens of videos would have been cost-prohibitive without Gather Voices.
The League of American Orchestras had a successful track record for raising funds on League Giving Day, in coordination with their annual conference. But like any successful association, they wanted to grow the impact of their efforts.As they set their 2019 goal of $75,000, they knew they needed video to make it happen. But they faced some significant barriers:
That's when the League saw an opportunity to create video at scale, leveraging their member expertise to promote League Giving Day: