The League’s primary challenge was not effort but efficiency and emotional impact. Facing the challenge of reaching an ambitious fundraising goal with limited time and budget, the League of American Orchestras needed a way to unite and motivate its members nationwide. Traditional methods left too many voices unheard and failed to inspire the level of personal connection needed for record-breaking results. By empowering members to easily submit authentic videos using Gather Voices, the League created a high-volume, high-impact content engine that resulted in weeks of compelling content that fueled a powerful awareness campaign and helped surpass their $75,000 Giving Day goal in just 24 hours.
By replacing easily ignored static content with personalized, authentic video, the League drove immediate, high-value donor action and surpassed its $75,000 goal in just 24 hours
Delivered a month-long, multi-voice awareness campaign that kept energy high, broadened participation, and strengthened community connection well beyond a single fundraising day.
Enabled members nationwide to share compelling, personal stories—without staff travel or logistical strain—amplifying impact while keeping costs low.
By replacing easily ignored static content with personalized, authentic video, the League drove immediate, high-value donor action and surpassed its $75,000 goal in just 24 hours
Delivered a month-long, multi-voice awareness campaign that kept energy high, broadened participation, and strengthened community connection well beyond a single fundraising day.
Enabled members nationwide to share compelling, personal stories—without staff travel or logistical strain—amplifying impact while keeping costs low.
The League was operating at a content deficit. Despite having a passionate nationwide membership, they faced barriers that prevented them from collecting and sharing enough authentic stories to build meaningful Giving Day momentum. Three core limitations choked their fundraising potential:
Gather Voices delivered a complete, scalable solution that turned the League’s largest obstacle- geographic dispersion- into its biggest asset by ensuring...
1. Zero Friction Contribution: Members effortlessly recorded high-quality, personal videos on their own devices, eliminating the need for staff travel or complex logistics.
2. Real-Time Campaign Fuel: Staff gained an unprecedented, high-volume content pipeline, allowing them to upload, edit, caption, and publish new, personalized videos multiple times a week.
3. Momentum Engine: This steady stream of authentic, emotionally resonant content built anticipation for weeks, ensuring the Giving Day wasn't a cold ask but the culmination of a powerful community celebration that guaranteed the target was met in 24 hours.
The League of American Orchestras’ strategic use of Gather Voices shows how powerful, scalable video storytelling can unite a distributed membership, drive engagement, and deliver record-setting fundraising outcomes. By centering real stories and making participation simple for everyone, the League transformed annual giving into a memorable, community-wide celebration.
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