When the American Association of Collegiate Registrars and Admissions Officers (AACRAO) shifted their annual event to a virtual experience, they needed innovative ways to drive engagement. By incorporating pre-recorded video content into their event promotion, welcome session, and awards ceremony, they did just that. In fact, Alex Lojko, Associate Director of Membership and Awards, said: “whether our future events are in-person or virtual, this pre-recorded method for our awards ceremony took us to the next level.”
Incorporated user-generated video into their event promotion strategy enabled AACRAO to exceed their registration goal by almost 1%.
More than 600 event attendees watched the awards ceremony video, resulting in record-high ceremony engagement and satisfaction.
Collecting user-generated video was simple. Many of the video contributors had so much fun they asked to be able to share more video stories!
Incorporated user-generated video into their event promotion strategy enabled AACRAO to exceed their registration goal by almost 1%.
More than 600 event attendees watched the awards ceremony video, resulting in record-high ceremony engagement and satisfaction.
Collecting user-generated video was simple. Many of the video contributors had so much fun they asked to be able to share more video stories!
Before Gather Voices
Before Gather Voices, AACRAO’s Award Ceremony was held in-person, but it was impersonal and drawn out.
Using Gather Voices
Gather Voices’ Video Relationship Management software empowered the team to:
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