AACRAO Delivered Record-High Engagement for Their Award Ceremony with Video

When the American Association of Collegiate Registrars and Admissions Officers (AACRAO) shifted their annual event to a virtual experience, they needed innovative ways to drive engagement. By incorporating pre-recorded video content into their event promotion, welcome session, and awards ceremony, they did just that. In fact, Alex Lojko, Associate Director of Membership and Awards, said: “whether our future events are in-person or virtual, this pre-recorded method for our awards ceremony took us to the next level.”

10/22/2020 @ 1PM CT

Attendance

Incorporated user-generated video into their event promotion strategy enabled AACRAO to exceed their registration goal by almost 1%.

Engagement

More than 600 event attendees watched the awards ceremony video, resulting in record-high ceremony engagement and satisfaction.

Simplicity

Collecting user-generated video was simple. Many of the video contributors had so much fun they asked to be able to share more video stories!

Attendance

Incorporated user-generated video into their event promotion strategy enabled AACRAO to exceed their registration goal by almost 1%.

Engagement

More than 600 event attendees watched the awards ceremony video, resulting in record-high ceremony engagement and satisfaction.

Simplicity

Collecting user-generated video was simple. Many of the video contributors had so much fun they asked to be able to share more video stories!

AACRAO Collaborated with their Community to Drive More Engagement

Before Gather Voices

Before Gather Voices, AACRAO’s Award Ceremony was held in-person, but it was impersonal and drawn out.

Using Gather Voices

Gather Voices’ Video Relationship Management software empowered the team to: 

  • Produce a highly engaging awards ceremony, using real video content from real people.
  • Develop a new way to bring life to the Awards Ceremony.
  • Secure authentic video stories from awards recipients that will be shared with a larger audience when the meeting returns to in-person.
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Create more engaging content with Gather Voices

Unleash the power of real voices from your community and deliver 10X more video — see how it’s done when you request a demo today!

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