While Make-A-Wish is a world-recognized brand, the voices of their recipients, volunteers, and staff are not as widely known. See how Make-A-Wish is changing this with the GV-One platform.
In just one month, in one chapter, volunteers, advocates, and kids who received wishes made 100+ videos to advance and spread Make-A-Wish’s story.
Creators use their own words and experiences to make videos, resulting in real and compelling stories.
Video makers created quality videos in near real time — 75% faster than professionals hired to make videos.
In a lengthy process — Make-A-Wish’s marketing team sourced stories, identified the best prospects with limited information, and hired a videographer. Four months of planning and execution yielded about a dozen individual, costly videos.
Make-A-Wish's national office identified a set of chapters ready to deploy more videos on social media. These chapters are using the GV-One platform to make original and unique videos on their own—effectively and inexpensively capturing more than 100+ personal stories on video within the first month.One chapter, Make-A-Wish Alaska/Washington helped parents to make videos of their children, describing how looking forward to having their wishes granted, helped them through difficult and painful times in the hospital. Videos made by people working for and impacted by Make-A-Wish vividly portray the organization’s powerful, life-changing work.