It’s Not About You: How to Center the Member in Your Association’s Anniversary Celebration

If your organization’s anniversary campaign feels more like patting yourself on the back than celebrating the people at the heart of your community, it’s not going to resonate. Your members’ stories about their own experiences will be far more impactful than anything that your best copywriters could dream up. 

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Nonprofit
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Video

Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns

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Events
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Video

Making Video for Virtual Events: A Conversation with Kate Bradley Chernis, CEO of Lately

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Associations
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Video

Maximizing Member Engagement in the COVID-19 Era: A Conversation with Amy Thomasson

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Advocacy
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Video

Meet Donors Where They’re At: How to Use Authentic Storytelling to Maximize Engagement with Supporters

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Associations
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Video

Member Renewal Campaigns that Work: How to Plan, Launch, and Measure an Effective Renewal Program Quickly

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Events
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Video

No More Empty Booths: How to Drive Significant Sponsor Value at Your Next Event

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Associations
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Video

Opening the Invisible Doors: How to Identify and Break Down the Barriers that are Holding You Back from Creating a Truly Equitable Organization

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Video Trends
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Video

Panel Discussion: How to Accelerate Your Impact by Making the Most of the Video Content You Gather

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Events
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Video

Panel Discussion: How to Co-Create Event Content with Your Community

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Video Trends
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Video

Panel Discussion: How to Get Leadership Buy-In on Doing More with Video

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Video Trends
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Video

Panel Discussion: How to Transform Your Community from Passive Consumers of Your Content into Active Content Collaborators

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Associations
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Video

Panel Discussion: What to Do When You Have a Lack of Bandwidth for More Video Projects

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Video

Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful

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Associations
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Video

Preparing Your Association for the Long-Term Impact of COVID-19: A Conversation With KiKi L'Italien

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Associations
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Video

Putting (Virtual) Butts in Seats: Using Video to Drive More Continuing Education Registrations

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Associations
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Video

Putting the People at the Heart of Your Mission Front and Center: How to Facilitate Stronger, More Valuable Member Communities

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Associations
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Video

Raise Members’ Voices or Go Unheard: How Effective Association Advocacy Advances Your Mission and Keeps Members Engaged

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Associations
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Video

Repurposing Associations for Survival: A Conversation with Terry Howerton, CEO of TechNexus

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Events
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Video

Revenue Strategies for Virtual Events: A Conversation with Tony Lorenz

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Member Engagement
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Video

Simple Video Editing Best Practices that Scale: A Conversation with Alex Palmer

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Events
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Video

Sponsorship and Pricing Methods for Virtual Events: A Conversation with Dr. Michael Tatonetti

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Events
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Video

The Key To Unlocking A Successful Virtual Event: A Conversation with Arianna Rehak of Matchbox Virtual Media

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Video Trends
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Video

The Old Content Model is Broken: A New Playbook for Keeping Your Audience Engaged in the Year Ahead

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Video Trends
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Video

The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results

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Associations
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Video

The Visual Brain & Analytics for Associations: A Conversation with Julie Sciullo of Association Analytics

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Events
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Video

Transforming Event Attendees Into Content Collaborators: A Conversation with Fallon Cryer

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Events
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Guidebook

Using Pre-Recorded Video for Virtual & Hybrid Events

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Associations
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Video

Video Doesn't Have to Be Hard: How AVIXA Makes Co-Creating Video Content Simple

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Healthcare
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Video

Video for Healthcare: Leveraging Content from the Community to Benefit Patients

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Nonprofit
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Video

Video is Versatile: How the Alzheimer's Association Uses Video Across Departments

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