COVID-19 has devastated the events industry, and the impact will have long-term effects. Associations are constantly changing to adapt to the new normal—and need to change in order to survive.
Amidst these rapid changes, smart associations are finding ways to prove their value and relevance. Watch this 30-minute conversation where Michael Hoffman discusses the future of associations with association expert KiKi L’Italien.
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
KiKi L'Italien serves as a senior consultant for Tecker International for association strategy consulting work and operates as CEO and Host for Association Chat, an online community and media platform for the association industry. Association Chat reaches over 72k industry professionals every month and podcast guests have included Seth Godin, Nir Eyal, Dorie Clark, and many others. Her combined 20 years in membership and marketing with 10 years as the leader for the online community and podcast, Association Chat, has led KiKi to the creation of a purposeful model for communities and our role in them.