The world of digital marketing is becoming increasingly sophisticated, but achieving success doesn’t have to be daunting. While innovative, out-of-the-box ideas are important, mastering the fundamentals is critical.
That’s why we invited Erica Salm Rench, Director of Customer Success at rasa.io, to join Michael Hoffman, CEO of Gather Voices, for a live, one-hour webinar, to dive deeper into the foundational elements of digital marketing success. They’ll discuss:
CAE credits are only applicable for live webinar attendees. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements. Learn more.
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Erica Salm Rench After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the Director of Customer Success at rasa.io, she gets to blend her love of customer support and digital marketing technology in order to support the incredible community of rasa.io customers.