Video has become more important than ever in the time of COVID-19. But the question is… what makes for good video?
In this conversation between Kate Bradley Chernis (CEO of Lately) and Michael Hoffman (CEO of Gather Voices), we explore key questions like: "What kind of video do you need for a virtual conference?" and, "How do you get the most out of the efforts you’re making to create video?"
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to LEARN what sales and marketing messaging your customers want to read and then builds a writing model that creates that content in DROVES for you, automatically. We then give larger companies the ability to syndicate that content and create controlled engagement en masse via tens of thousands of mini-influencers. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.