The Old Content Model is Broken: A New Playbook for Keeping Your Audience Engaged in the Year Ahead

A Live, 1-Hour Conversation on November 16th at 2PM ET / 1PM CT

Get a New Content Marketing Playbook

It’s not getting any easier to capture your audience’s attention with content marketing. If your organization’s content doesn’t address your community’s most challenging pain points, answer their burning questions, and invite them to become part of the conversation, it’s not going to get noticed.

It’s time for a new playbook. That’s why we invited Erica Salm Rench, Director of Client Success at rasa.io, to join Michael Hoffman, CEO of Gather Voices, for a live, 1-hour conversation on executing a content marketing strategy that gets results. They’ll discuss:

How to use AI to get a better understanding of your audience so you can deliver content they actually care about
What your audience actually wants (and expects) to get from your organization’s content
How to use content curation and co-creation strategies to capture and keep your audience’s attention

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.

After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the Director of Client Success at rasa.io, she gets to blend her love of customer support and digital marketing technology in order to support the incredible community of rasa.io customers.