Maximizing Member Engagement in the COVID-19 Era: A Conversation with Amy Thomasson

A 30-minute conversation recorded live—now available on-demand!
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Learn How to Monetize Your Virtual Event

In the era of COVID-19, many associations are hurting. The annual membership conference — the cornerstone of in-person member engagement — has become impossible. How are associations dealing with this loss of non-dues revenue? What are they doing to survive?

Smart associations see the disruption of in-person events as an opportunity for growth and change. Learn how to make the most of these challenging times with association experts Amy Thomasson & Michael Hoffman:

  • How to keep your members engaged with valuable content and online experiences
  • How to run a successful virtual conference for your association, including pricing & registration strategies
  • Virtual event sponsorship — a non-dues revenue opportunity
  • The unique role that medical associations play in the era of COVID-19

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.

Amy Thomasson is a strategist, content creator, and storyteller. Currently serving as Marketing Director for the Congress of Neurological Surgeons, she has worked in a variety of business environments ranging from the Fortune 500 to professional associations. She is also a highly-rated speaker and article author, who has partnered with ASAE, Association Forum,, and standalone associations to deliver engaging content. Amy is a 2018 recipient of Association Forum and USAE’s Forty Under 40® Award.