Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges

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There’s no going back to non-dues revenue strategies of the pre-pandemic past. Members have different needs, sponsors, have different goals, and the ways we do business have changed for good. And while association leaders have a lot of ideas, securing the resources to transform these ideas into reality is a challenge. 

But association leaders don’t need to solve these complexities on their own. By teaming up with industry suppliers to develop mutually beneficial programs, association leaders can deliver more non-dues revenue. So, how do you actually do it? 

We invited Teri Carden, founder of 100Reviews and creator of Non Dues-a-Palooza, and Bruce Rosenthal, strategic advisor and consultant to associations and nonprofits, to join Joel Resnik of Gather Voices for a live, 1-hour conversation on generating non-dues revenue. They discussed:

  • How disruptions from changes in the event landscape to the labor shortage have amplified non-dues revenue challenges
  • How associations and corporations can work together -- as partners -- to deliver significant impact
  • Innovative non-dues revenue ideas that deliver value for associations’ members, sponsors, and the industries they serve
  • Real-world examples of innovative non-dues revenue campaigns that have delivered results for associations and their sponsors

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.

Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate partnership programs that increase revenue and add member/constituent value. 

Previously, Bruce held senior-level positions with associations and not-for-profit organizations during which he gained broad expertise in developing strategies and programs for corporate sponsorships and partnerships, conference management, marketing, and coalition building.

Drawing from these experiences, Bruce understands the “ins and outs” of association structures, governance, member services, advocacy, education, revenue streams, and conferences.

One of Bruce’s significant accomplishments is the successful corporate partnership program he directed for a national association based on a major consultation with IEG (the leading sponsorship consulting firm at the time). He launched the program in 2009 and revamped it twice to keep pace with changes in the economy and the evolving needs of corporate partners. He demonstrates leadership in identifying and fostering corporate partnership and sponsorship best practices, opportunities, and solutions as convener of the Partnership Professionals Network.

Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. After several years of experience in the association technology role, Teri answered a need in the association space by building, a trusted site for executives to provide end-user reviews of their association management systems (AMS). Teri still manages ReviewMyAMS all while tackling the day-to-day of developing the 100Reviews platform and managing the digital and marketing team. Teri is an early adopter, disrupter, and explorer. She’s the kind of girl boss who does stuff others are too afraid to try.