These days, many associations have been tasked with doing more with less. Even though association professionals like you understand video’s power as an engagement tool, it’s a real challenge to find the bandwidth to incorporate video into more than just one or two campaigns.
That’s why we invited Chris Arnold, Marketing Communications Manager at the Retail Solutions Providers Association (RSPA), Kate Johanns, CAE, Marketing and Communications Director at the Association of Texas Professional Educators (ATPE), and Nelly Gomez, the Communications and Events Associate at Goddard Riverside Community Center, to join Michael Hoffman for a panel discussion about the strategies they’ve implemented to make achieving more with video even simpler. They covered:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.