You know that video is impactful. But, if you aren't quite sure how to answer when leadership asks you to quantify the return on investment on your video projects, you aren't alone. Measuring the results of your video campaigns against your strategic objectives is critical to your success.
In this panel discussion, Maureen Parsons, Sr. Manager of Development at the National Hemophilia Foundation, Nick Brimley, Marketing Coordinator at the American Concrete Institute (ACI), and Anna Silveira, Marketing Manager at the Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN), join Joel Resnik of Gather Voices to dive deep into getting leadership buy-in to do more with video. They covered:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.