Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful

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Learn How to Polish User-Generated Content

The results are in: organizations who incorporate user-generated video into their strategy create more engagement and drive more revenue. Turning the content you collect from your community into compelling video stories can feel daunting. But, polishing user-generated content into authentic video stories is easier than you think. 

Join Joel Resnik, Chief Revenue Officer of Gather Voices, and Chad Alger-Hardt, Vice President of Marketing at Gather Voices, for a 30-minute crash course on the simple video best practices you need to know to drive more engagement than ever before. He’ll discuss:

  • How to decide how much editing a user-generated video needs based on how you plan to use it
  • Trimming, splitting, and montaging clips
  • When and how to include music
  • Incorporating your logo, branding, and colors
  • Using transitions, b-roll, and text strategically
  • The importance of captioning

Plus, be the first to hear about Gather Voices’ NEW video editing tools, designed to help non-technical people create amazing videos.

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.