How can associations get more out of their analytics? What data really matters for associations to be successful?
Gather Voices CEO Michael Hoffman sat down with Julie Sciullo of Association Analytics — they went in-depth on analytics for associations, non-dues revenue, and so much more.
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Kate Bradley Chernis is the CEO of Association Analytics, is uniquely equipped in applying leading edge perspective to data and analytics through product and service management, talent and team development, strategy and implementation, and continuous improvement in business processes. She is passionate about telling a story in the data to drive decisions and change. She holds an M.B.A. in Finance and Organizational Leadership from Duquesne University, as well as a B.S.B.A. in Accounting and Finance from the University of Pittsburgh. Her passion for data and analytics led to her current executive role specializing in managed technology solutions and intelligence platform delivery. As a featured speaker, Julie’s insights deliver sought after value and applicable takeaways.