Maximizing Event Engagement: How Hard Rock International Delights Attendees and Creates Sales Insights on the Trade Show Floor

A 40-minute conversation recorded live -- now available on-demand!
Sign Up to Access

Learn How to Create a Best-in-Class Event Experience

In this conversation with Shelley Williams, Director of Global Sales at Hard Rock International, Andy Sharpe, Founder and CEO of SongDivision, and Michael Hoffman, CEO of Gather Voices, we explore best practices for creating high-value event experiences.

To maximize the return of your event engagement, you must create unforgettable experiences that foster long-term relationships between attendees and your brand, while simultaneously creating the sales insights your team needs to convert those attendees into customers. 

In partnership with the talented musicians at SongDivision and the video marketing experts at Gather Voices, the Hard Rock International team did just that at IMEX 2022. 

Throughout this conversation, you’ll learn: 

  • What event attendees expect from brands as they return to in-person events
  • The secret to creating authentic brand experiences that resonate on the show floor
  • How to use video to build excitement, broaden your reach, and generate insights
  • Strategies for extending engagement on the show floor to year-round impact

Get Unlimited Access to the Complete 40-Minute Conversation

Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.