How can associations create meaningful and impactful virtual events? How do associations create webinars that capture the same in-person experience digitally for members?
For many associations, the COVID-19 pandemic has forced many to transform their hold in-person events into completely online digital conferences. Michael Hoffman, CEO of Gather Voices, digs into the questions that association executives are currently asking with industry expert, Arianna Rehak, CEO of Matchbox Virtual Media.
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Arianna Rehak is the CEO and Co-Founder of Matchbox Virtual Media. Her humble entrepreneurial spirit blossomed in 1999 when she earned $1.15 USD (adjusting for inflation is $1.74) renting out art supplies to her underwhelmed neighbors. Fast forward a decade, and she simultaneously worked for a bar and a stock brokerage firm while completing a degree in International Development from McGill University.
After time spent as a community manager expanding association’s digital strategies with a marketing and community management agency, her critical and creative mind could not be contained. As director of an innovative platform for association professionals to thrive, she was inspired and developed a purpose, a personal legend; to bring people together to problem solve in never before seen ways! She will eternally be a student of human nature, and if Steven Pinker is reading this, she’d like to say hi.