Putting the People at the Heart of Your Mission Front and Center: How to Facilitate Stronger, More Valuable Member Communities

A 30-minute conversation recorded live—now available on-demand!
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Learn How to Facilitate Stronger, More Valuable Member Communities

At the heart of every valuable community are passionate, like-minded people working together toward a common purpose. To facilitate communities that inspire new members to join and keep current members engaged, associations need to put the people at the heart of their mission front and center by inviting them to join in the conversation and actively co-creating engaging content with them.

In this live, 30-minute webinar, Ben Muscolino, the President and CEO of Breezio, will join Michael Hoffman, CEO of Gather Voices, to dive deep into the importance of co-creating stronger, more loyal member communities and how to keep it simple. They’ll discuss:

  • How the COVID-19 pandemic reshaped how communities form, grow, and expand
  • The power of open communities to drive new member acquisition and retain current members
  • How co-creating content with their audience is enabling associations to engage their members all year long
  • Emerging technologies and tools that make facilitating authentic human connection simple and affordable

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.

Benjamin Muscolino is the CEO of Breezio, an online community management software with a focus in the association space. He is an industry thought leader, association consultant, and tech executive. Ben has founded and co-founded multiple successful companies providing technology-focused products and services to associations and nonprofits. He is always balancing his strategic and entrepreneurial mindset with learning new technologies while remaining focused on the people and relationship-building elements of business.