In the age of COVID-19, when we can’t be together in person, video presents an incredible opportunity for strengthening connections between members. We’ll show you how associations are using video to make a measurable impact on engagement.
Non-dues revenue is essential—and now that in-person conferences aren’t happening, associations need new strategies in order to survive. Discover our proven programs for using video to increase non-dues revenue across your association.
The true strength of an association lies in the wisdom of its members. Using the Gather Voices video solution, you can collect video from your members anytime, anywhere—and turn this video into marketing content to be used all year long.
Turnaround Management Association (TMA) leveraged Gather Voices to transition their popular "CEO Speaks" podcast into a concise, high-impact vodcast format. This shift simplified the content creation process, boosted engagement, and successfully monetized the series. With streamlined production, enhanced visibility, and new sponsorship deals, TMA’s 7-8 minute vodcasts provide easily consumable content that resonates with their audience.
The Turnaround Management Association (TMA) improved member loyalty and engagement by building a strong culture of video content, enhancing communication and interaction across all levels. Using Gather Voices, TMA achieved faster content creation, increased engagement, and cost savings, leading to a 50% boost in social media interaction and new sponsorship opportunities.
