CREW Network faced the challenge of making member voices stand out. By transforming their Member Minute campaign from static written content to dynamic video storytelling, they swiftly increased engagement and visibility. This shift empowered members and amplified their expertise across platforms, driving greater value for CREW Network and its members.
Made it easy and fun for members to record and share authentic videos.
Showcased diverse expertise and amplified thought leadership at scale.
Seamlessly published content across LinkedIn, Instagram, and email, making it easier to position members as industry leaders.
Made it easy and fun for members to record and share authentic videos.
Showcased diverse expertise and amplified thought leadership at scale.
Seamlessly published content across LinkedIn, Instagram, and email, making it easier to position members as industry leaders.
Before Gather Voices, the Member Minute campaign existed in written form. While it was well-received, the shift to video significantly boosted engagement, reach, and visibility. Using Gather Voices, CREW Network transformed the campaign into a vibrant, video-based experience that broke through traditional production barriers.
Members appreciated the simple, user-friendly process, which allowed them to record and submit short, insightful videos from anywhere, no technical expertise required. The platform eliminated manual production headaches by automating video collection, editing, and distribution, making it easy to share content across email, social media, and the website.
The campaign quickly scaled to 13 videos, with more planned, and the authentic, member-generated format proved to be the most powerful way to showcase expertise, elevate individual voices, and strengthen the broader community.
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