Transforming Podcasts to Bite-Sized Vodcasts with Success

Before Gather Voices, the "CEO Speaks" series was solely an audio podcast. TMA’s goal to include a vodcast format was more than a shift in content style; it was about creating a richer experience. However, their existing process relied on videographers and external contractors, leading to slow production and inconsistent output. Without efficient tools, it was hard to keep up, and TMA struggled to bring timely video content to their community.

Using Gather Voices, TMA was empowered to transform their workflow and create engaging, 7-8 minute vodcasts with ease. The CEO could record these bite-sized videos even while traveling, thanks to the intuitive, user-friendly tools. This streamlined approach simplified editing and production, making it possible to publish content within an hour.

• Sharing the vodcasts across multiple platforms, TMA saw a 30% increase in engagement compared to audio-only posts. Tagging members mentioned in the vodcast when posting to social media further boosted interaction.
• Sponsors benefited from integrated logos and social media tags, leading to greater brand exposure and new sponsorship deals. TMA’s ability to offer this added visibility has been a key selling point.
• “The Gather Voices software was a game changer because it allowed us to quickly and affordably produce high-quality content,” said Jodi Talley, Senior Director of Marketing and Communications. “Our sponsors are thrilled with the added visibility, and we’re seeing more engagement than ever.”