People don’t want to engage with brands. People want to engage with real people. Using the Gather Voices video solution, you can collect video from your audience anytime, anywhere — and turn it into marketing content people actually want to engage with.
Create authentic human connections with your employees using video. Whether you’re replacing documents on the intranet that no one wants to read or requesting video feedback from employees, you can build your culture with Gather Voices.
All of your customers and employees have supercomputers with professional video cameras in their pockets. Gather Voices makes it easy and affordable to let your audience co-create meaningful content with you.
When the American Pharmacists Association (APhA)’s annual event was transitioned to a virtual experience, they knew they needed to find innovative ways to invite their community to join the conversation. By using real user-generated video content from members, staff, sponsors, and industry thought-leaders, APhA delivered a high-value and incredibly unique virtual experience. From promotional content to recognition to opening and closing ceremony celebrations, APhA delivered authentic engagement with video.
Kendal at Oberlin (KaO) is a Life Plan Community for older adults. To celebrate the 2020 holidays safely during COVID-19, the team needed creative ways to help residents stay connected to their loved ones. Gather Voices’ software solution empowered the KaO team to simply and quickly gather, edit, and share more than 250 video greetings from loved ones across the country. The videos not only fostered joy and connection among residents but also offered healing effects to those suffering from memory loss in a time of isolation.
For the first time, the American Society of Transplant Surgeons (ASTS)’s 21st annual State of the Art Winter Symposium was presented as a virtual event. To maximize attendance, ASTS incorporated user-generated video into their marketing strategy. By optimizing their event invitation email with a simple and authentic video from the Chair of the Winter Symposium Planning Committee, ASTS achieved higher open and click rates, increased attendance 6% year-over-year, and delivered a 7.5x return on investment.
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